Interview with Rodrigo Esponda, Director of the Los Cabos Tourism Trust (FITURCA)

Rodrigo Esponda The interesting thing is that when we informed them Do not visit  Los Cabos, they were not surprised, none of the tourist companies were surprised, the number of searches in digital media in English and Spanish has decreased dramatically, to put it in numbers, in February, with all the promotional actions we did with our commercial partners and private, we had 1.5 million mentions of Los Cabos in English in one month, was decreased in March by 8,500, the proportion of minor searches was dramatic, but it is a true reflection of the market, but the public is not looking for any destination or new experience, route or anything, it is simply looking to stay at home and keep its circle close and safe.

Obviously at the moment that all the searches are down, commercial transactions have been reducing in the same proportion, but fortunately 65% ​​of the business that was registered, was did or simply passed until the second half of the year: September, October, November and December, we have seen that all the reservations that were held in the short term, in the month of April and May, have already been 65% relocated in the second part of the year, and we have information that even some events that were already in the second half of the year, that is July and August, have been placed to the first part of 20 21, and we believe that is going to be a trend where also we need to show  some flexibility as a tourist  destination, in all the services should be the same because the traveler will be looking to be able to y change their travel dates due to all the uncertainty that is being generated in the world, what the partners are looking for is for sometime in April, the curves in the two markets, the American, North America and Europe, will begin decrease and by May, people will see that the market is much more open. to receive some kind of campaign to remember and promote the destination.

Well obviously made all the arrangements, like we have been communicating, that Los Cabos is totally closed in the month of April, that mean all the assets, attractions, restaurants, hotels etc. They will be closed in the month of April, we are reporting all the actions that have been taken. We supply all the information about all the resources that all the commercial partners may have, we are already working on a campaign that we will release the following Monday, to simply have some news about Los Cabos, explaining the situation and the resilience that Los Cabos has characterized it forever, with some geographic elements that refer to this, and depending on what the markets evolve, and that’s why we are making the monitoring of searches that are made in different markets we will be doing a recall campaign because finally positioning.