Los Cabos nominated for Virtuoso recognition for its tourism management
Los Cabos nominated for Virtuoso recognition for its tourism management
The director of the Los Cabos Tourism Trust, Rodrigo Esponda, announced in an interview for Los Cabos a la Carta and Cabovisión Noticias that the destination has been nominated for the Virtuoso award because it has one of the best tourist management offices: “ It is a consortium of travel agencies that has many members worldwide, fortunately there are 13 hotels in the Virtuoso network in the destination and although it is a niche market, it is very representative because it is a travel trendsetter, so it is a recognition of the entire destination service chain.
This is also the result of the transparency with which FITURCA has carried out each of its activities, especially in tourism promotion. In this regard, Rodrigo Esponda invited the audience to go to www.fiturca.com where they can be informed about the use of the resources allocated to this trust that is due to the tourist community of Los Cabos: “marketing strategies communication, public relations, image, development and product, everything we do is completely transparent, we have a technical committee that is the one that makes the decisions that is made up of a public and private sector that is a management model what should be done” explained the director of FITURCA regarding this model, which is one of the few that remain in Mexico.
On the other hand, Rodrigo Esponda commented that they are carrying out satisfaction surveys of European tourists to take every opportunity to improve the tourist experience and reinforce the training and training of personnel dedicated to tourist services, since the new connectivity between Los Cabos and Madrid is a great opportunity for Los Cabos to internationalize.