Los Cabos dresses up for the WMF Luxury Edition 2025
A unique experience that unites business, luxury, and sustainability at the heart of MICE tourism.
The global meetings and events industry is preparing for an unprecedented edition of the World Meetings Forum (WMF) Luxury Edition, led by Rafael Hernández, CEO of WMF. This year, it will be hosted in the idyllic destination of Los Cabos. This event, which takes place from June 23rd to 26th, will bring together the CEOs and executives of the most influential meeting planning agencies, as well as corporate accounts and strategic suppliers from the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector with the aim of strengthening long-term business relationships in a luxurious and high-end hospitality environment.
A World-Class Destination for Meetings Tourism
Los Cabos was selected as the venue for this edition due to its unparalleled international air connectivity, its first-class infrastructure, and its position as one of the most luxurious beach destinations in Latin America. Its offerings include world-class venues, unique gastronomic experiences, and activities such as sport fishing, which complement a comprehensive experience for high-profile events.
“Hosting this forum reaffirms our position as a benchmark in the international meetings industry and gives us the opportunity to showcase our premium offering to the sector’s leading organizers. The 69% growth in event requests between 2021 and 2024 demonstrates that Los Cabos has established itself as a leading destination for meetings tourism in Latin America. This momentum fills us with confidence to continue attracting high-impact events and offering unique experiences that combine luxury and sustainability,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust. The main venue will be the Paradisus Los Cabos, a resort distinguished by its elegance, privileged location, and capacity to host internationally renowned events.
Human Connectivity and High-Value Meetings
This edition will feature 30 Hosted Buyers from Mexico and Colombia and 28 suppliers, with a total capacity of approximately 88 attendees. Business meetings will be held through the successful speed appointment model, accompanied by a carefully curated agenda of networking experiences: dinners, cocktails, and sunsets at venues such as Corazón Cabo, El Ganzo, Breathless, Grand Fiesta Americana, Four Seasons, and Hacienda del Mar, among others.
Sustainability, Luxury, and Purpose
WMF Luxury Edition is not only committed to exclusivity but also to social and environmental commitment. Through Together, the WMF Foundation, people with disabilities are integrated into the event’s operations, ensuring inclusion, dignity, and fair wages. It also promotes responsible events aligned with the UN Sustainable Development Goals. Inspiring Voices
Highlights include a keynote address by Ramón Torres Lemus, featuring the message “The Best Version of You,” and participation by Paulina Aguilera, Director of Promotion at FITURCA. Additionally, the Advisory Roundtable will offer a comprehensive overview of Los Cabos’ potential as a premier meeting venue.
Tangible Impact on the Destination
The WMF Luxury Edition 2025 will have an immediate impact on the local economy, generating significant economic benefits and creating business opportunities for hotels, tour operators, transportation services, food and beverage providers, among others. It is estimated that this event will generate three to four high-value business leads.
Mexico, the epicenter of MICE tourism
The evolution of Los Cabos as a MICE destination reflects Mexico’s strategic growth in this industry. With more than 30 luxury hotels built in the last decade and a clear focus on excellence, the country is consolidating its position as a key player in meetings tourism in Latin America.
Los Cabos is not only a spectacular destination, but also the ideal setting where business meets inspiration, luxury, and sustainable transformation