Mexico’s first Tourism Fair in China concludes successfully

Beijing, China – With the participation of more than 400 tour operators and companies in the sector, the first Mexico Tourism Fair in China concluded on September 26, 2025. This historic event brought together representatives from seven states, the Maya Train, and the Mundo Maya Group, with the goal of strengthening tourism, cultural, and economic ties between the two nations.

During two days of activities in the Chinese capital, Baja California, Chiapas, Mexico City, Guanajuato, Guerrero, Michoacán, and Nayarit showcased their tourism, gastronomic, and artistic wealth to travel agencies, specialized media, and the general public. The event also included the Nayarit Folkloric Ballet and the Dragon mariachi group, originally from Guangdong.

The event was organized by the Mexican Embassy in China, in coordination with the Ministry of Foreign Affairs (SRE) and the Ministry of Tourism (SECTUR), as part of a public diplomacy and tourism strategy.

Diversification and New Markets

At the opening ceremony, the Secretary of Tourism, Josefina Rodríguez Zamora, emphasized that this market represents “an opportunity to diversify the tourism offering and consolidate the arrival of Chinese tourists, one of the markets with the highest average spending and which this year entered the top 10 of nationalities visiting Mexico.”

For his part, the Mexican Ambassador to China, Jesús Seade Kuri, emphasized the importance of taking advantage of direct flights to strengthen the historic friendship and mutual understanding between the two countries:

“The holding of this market will be a unique and historic opportunity to bring our people closer together and continue sharing Mexico’s wide range of tourism offerings,” he stated.

Representing the Ministry of Foreign Affairs, Patricia Angélica Quiles Martínez, Director General of Tourism Diplomacy and Connectivity, expressed her gratitude for the work of the Mexican representation in China and emphasized that the market will serve as a window to showcase Mexico’s natural, cultural, and gastronomic attractions, in addition to promoting investment and connectivity.

Concrete Results

The program included nine panels and seminars that addressed destination promotion, international events such as the upcoming World Cup, and the needs of Chinese travelers. As a result, 141 B2B business meetings were held between Mexican states and tour operators, as well as six cooperation meetings between Mexican entities and Chinese provinces.

The Mexican delegation also held meetings with airlines, digital platforms, agencies, and hotels to strengthen strategic alliances that enable the marketing of destinations and the development of tourism packages that integrate culture, gastronomy, and nature.

Mexican Gastronomic Week in China

In parallel, Mexican Gastronomic Week opened in Beijing on September 22, allowing more than 300 diners to enjoy traditional dishes prepared by chef Paola Vargas. As part of this initiative, several restaurants received the “M Seal,” a distinction from the Mexican Academy of Gastronomy that guarantees the authenticity of Mexican cuisine abroad. The event will conclude on September 28.

Mexico as a strategic partner

Mexico’s participation in this market is part of Plan Mexico, a multi-sector strategy to internationalize national projects and attract investment. With this first edition, Mexico strengthens its position as a key partner for China in tourism, culture, and business, while seeking to establish itself as a competitive and diverse destination on the global stage.