6.8% of GDP in Baja California Sur is related to the Meetings Industry: Rodrigo Esponda

The director of the Los Cabos Tourism Trust, Rodrigo Esponda, said in an interview for Los Cabos a la Carta and Cabovisión Noticias that Los Cabos is the destination with the most hotels with the “Virtuoso” label in the world.

From Las Vegas, the director of FITURCA explained that “Virtuoso” is a network of travel agencies that market the destination in all activities, so the promotion and marketing of the destination is essential to guarantee the success -as always- of the November and December high season.

This year the World Meetings Forum is held in the tourist destination of Los Cabos, an event aimed at the events and conventions sector, as well as leaders of the Meetings Industry who provide great benefits to Los Cabos from reservations made in advance, the average rate is higher and the chain of contracted services is broader compared to traditional services.

He mentioned that 6.8% of GDP in the state according to the last measurement carried out, is directly related to the Meetings Industry in addition to the fact that Los Cabos has set the example in the application of protocols such as the application of Covid tests, where, he recalled , last year was an event free of contagion by Covid 19.

In financial matters, Rodrigo Esponda mentioned that “there are a series of pending transfers for promotional activities … we work with a budget that is being authorized in the technical committees of the trust that is based on the reports of income from the lodging tax” this, after a debt by the Ministry of Finance of Baja California Sur to FITURCA for 130 million pesos. However, Rodrigo Esponda mentioned feeling sure that it is something that will be resolved, since they are in dialogues with the authorities, for which he recognizes there is good will on the part of the working groups between the Private Sector and the authorities to arrive to a prompt resolution.