Continuing with the tourist promotion activities of Los Cabos, the second unveiling of Hashtag Cabo was held, an emblem already typical and recognized in the destination since 2015, as tourists from all over the world and from Mexico take advantage of the occasion to take pictures with their relatives. and friends.

With the presence of the Municipal Director of Tourism, Donna Jeffries, the representative of the Secretary of Tourism in Baja California Sur, Thalia Agúndez, Miguel Alighieri of the company Andrómeda Drivers, Juan Carlos Arnaud, deputy director of port administrations of FONATUR and the manager of operations of the Integral Port Association of Cabo San Lucas, Jorge Méndez, the unveiling of the second Hashtag Cabo sculpture was carried out in one of the most popular areas for tourists in Cabo San Lucas, El Médano.

Alfredo Fuentevillla, Publiport CEO: "The objective of this icon is to continue encouraging and awakening experiences so that they are captured through photographs and videos that are shared through the different social platforms and that will have a multiplying effect that will continue to detonate the image of Cabo as a destination that arouses emotions and passions and that creates great experiences for its visitors, thus generating a massive, invaluable and free promotional pact at a national, international and global level”

Donna Jeffries, Municipal Director of Tourism: "the Cabo brand resonates worldwide and there is no doubt about that, so I want to thank you for this great initiative that has been taken over all these years to promote our destination"

Without a doubt, this sculpture will continue to be one of the most important exponents of our destination, as it will continue to place Los Cabos as one of the most sought after destinations on all networks.

The executive president of the Los Cabos Hotel Association, Lilzi Orcí, said in an interview for Los Cabos a la Carta and Cabovisión News that the month of January closes at 63% occupancy, a good percentage that goes hand in hand with numbers from the 2019.

"It must be emphasized that not all destinations are enjoying the recovery that Los Cabos has, historically in January -and it is the natural way of occupying the destination- it always drops a little the second and third week because the seasons are over vacations, we had an occupation boom" said Lilzi Orcí.

In addition, he mentioned that the average rate of stay in the destination is generally above 300 usd, explaining that in December the 400 usd was exceeded, a great marker among other outstanding destinations in the world, since in Los Cabos the 500 usd per night in its luxury segment.

During the International Tourism Fair held in Madrid, Spain from January 19 to 23, the Secretary of Tourism of Mexico, Miguel Torruco Marquez, said in an interview with Armando Figaredo for Cabovisión News, that this secretariat has made great progress during his administration, such is the case of Mexico City, where air connectivity has been expanded with direct international flights, as well as in the rest of the country, at the same time that he promised to give new news for Baja California Sur very soon:

Miguel Torruco, Secretary of Tourism of Mexico: “Precisely in Baja California Sur, very soon I will be with the Governor to give the pleasant news of a great event of international stature that remains year after year to serve as an attraction and promotion at a very good level, we have continued working when at the beginning we cut budgets and subsidies, we were highly criticized but formula one continues until the 24th, the golf and tennis open continue, a series of events that previously the Mexican State financed follow, so the Mexican State is for facilitate and the private sector to invest and take profits”

Regarding the budget of this secretariat, the secretary reported that Mexico closed 2018 in 40th place in per capita spending that only benefited six tourist destinations (including Los Cabos) with 92.5% of international tourism

Miguel Torruco Secretary of Tourism of Mexico: “A lot of money has been invested in Los Cabos for the benefit of the local population, but there was also excessive dependence, 69% from 2 countries, the United States and Canada, so if there was a hurricane, 1 of the 6 would be affected. tourism fell, if there was a problem, a restriction with 1 of the 2 countries, tourism fell, then tourism must be a tool for social reconciliation and, above all, focus efforts to benefit the local population”

Regarding the ravages of the pandemic in tourism, Miguel Torruco mentioned that the drop in this sector worldwide was from 73 to 84 percent, but Mexico managed to have a lesser impact due to the measures implemented:

Miguel Torruco, Secretary of Tourism of Mexico: “the pandemic was a disgrace, there was a loss of jobs, there was a fall, but that is to say, the fall worldwide was 73%, the fall of those that compete with Mexico of the 10 large tourism companies, even 82 fell to 84%, in Mexico for the non-restriction of international flights and for the bio-sanitary protocols that we were the first country to implement, with the support of the private sector, which is essential, and the Ministry of Health and Tourism, also supported us that helped us to fall only 46%”

Also, he mentioned the transformation experienced by the tourist profile, especially the European, and its adaptation to the new protocols implemented worldwide:

Miguel Torruco Secretary of Tourism of Mexico: "The severe restrictions that occurred here in Europe, resulted in changing the profile of the tourist, tourism with high purchasing power stopped coming to Europe, although it will return, but it was not even visiting our country, did not visit our country Mexico or especially Los Cabos, despite the 23 offices of the council, and despite the 54 billion pesos of the budget from 2012 to 18, that's why we were in 40th place in spending per capita, because We managed the middle hospitalization segment, but what happened? By changing the profile of the tourist, they now opted for an average flight of 4 hours and a half in that radius of action, our country benefits above all, the two Baja Californias, also Nuevo Vallarta, also part of the North of Mexico, including also the part of the South Miami”

To conclude, the secretary of tourism reported that Mexico continues to grow in promotion and foreign investment predicting a rapid recovery, because with the meetings of Magical Towns, the Mayan Train that will benefit the states of Yucatan, Quintana Roo, Campeche, Tabasco and Chiapas With 19 tourist stations and 1,525 kilometers of track, added to the completion of the Zaragoza Canal, the renovation of the Mazatlán boardwalk, the modernization of its port and beyond, working for the benefit of each tourist destination in the country, Mexico will have great diversification of its market with new strategies so that it becomes a tool for social conciliation

Miguel Torruco Secretary of Tourism of Mexico: “Mexico was in ninth place among the countries with the highest foreign investment, there is strength, there is legal certainty, that is why right now we have 540 projects, with a little more than 10,000 million dollars, what will be added to the new projects that are being carried out, and that Mexico offers everything to continue strengthening its investments, Mexico is the friendly country, the country of investment, and above all where there is culture, tradition, gastronomy, and above all the strength of the service provider what is very kind, very prompt, to attend to all those who visit us fly in their planes, come to our country and they will always be welcome, and their investment will be very well rewarded anywhere in the national territory”

During the framework of the International Tourism Fair in its 2022 edition, held in Madrid, Spain, Baja California Sur stood out mainly due to the new connectivity generated by the direct flight from this city to the tourist destination of Los Cabos through the Iberojet airline. .

In this regard, the director of the Los Cabos Tourism Trust, Rodrigo Esponda, told Los Cabos a la Carta and Cabovisión News, during a dinner held with the main business partners that there are 16 main business partners of the destination who are mainly promoting Los Cabos :

Rodrigo Esponda, Director of FITURCA: “We are carrying out a series of actions with them. We have already designed a marketing plan that will start in March, but we are still complementing it with other travel agencies. We must remember that this company it is an airline that has a wholesaler but not only will they sell it, it can be sold by any other wholesaler or it can even buy many more planes”.

Also present was Paul Verhagen, deputy director of Iberojet, who mentioned that he considers the destination of Los Cabos to have great potential to carry out this direct connectivity with Europe, since it has great benefits, which is why a project has finally become a reality that has received all the support from associations to position Los Cabos as a unique destination, different from the rest of the country:

Paul Verhaguen, Deputy director of Iberojet: "The key is to position the capes as another destination, not as another Riviera Maya, not as another Cancun, which it is not. And well, that is why it is so important that here at Fitur we are taking advantage and that this be the starting signal to position Los Cabos as another exceptional and unique destination in Spain…It is important that people know that it is an excellent destination for golf that has its, its, its, its own gastronomy, its east... hotel offer, excellent climate, the exact climate has many unique and good things , the important thing is that people know about it and arouse interest. Well, there we have an excellent collaboration with the Los Cabos Tourism Office, with the different authorities. We started doing fam trips, familiarization trips with the sellers of the product, with travel agents so that they know the destination and therefore know how to sell it better. Everyone returned delighted with the destination and well, that gives us a lot of confidence that it will be a success…Initially we are going to market, we are going to sell that flight within a tourist package. We are already processing the rights so that we can also sell this flight as a regular flight this... only flight, so that the residents of Cabos and Baja California Sur, well, they can also sell this offer as a non-stop direct flight. In fact, the only direct flight to Madrid and from there to other points" - Paul Verhagen, IberoJet deputy director

Verhagen reported that this airline has a very modern fleet arriving with a state-of-the-art Airbus 350 with great capacity and that it will be the longest flight that its network will have with 23 and a half hours. An excellent product.

To conclude, Ricardo Fernández from Grupo Ávoris, said that this connection was carried out thanks to the Hotel Association and the Los Cabos Tourism Trust:

Ricardo Fernández, Ávoris Group: “Well, it comes from a flea market where I sit with the people of Los Cabos, I thought we were going to see a smaller agreement like we did every year and from the trust and more specifically Rodrigo Esponda, he called me With the people from the airport, with the people from the Hotel Association and more about the approach of trying to take a direct flight from Madrid to Los Cabos, we have a first talk, we put a little bit of the pillars of what that future operation could be and from hence it seems to me a serious project, a project that was interesting to raise in my company and discuss it in my company and that is where the initiative began, in the year 19 we were not able to carry it out, then on the 20th the issue of the pandemic came, the We took it up again on 21 after the pandemic and we once again put all the pieces together with Rodrigo and on 22, well, here we are presenting it at FITUR and trying to put all the muscle of the company, which is a lot. to be able to sell it and there we will logically count on our own 1,500 points of sale, but also on all the agencies in Spain and Portugal.

Grupo Ávoris is a merger between the travel division of Grupo Barceló and Globalia, that is, 1,500 outlets on the street, a package of tour operators such as Travel Plan, Kelonia, Holliday, CATAI and Iberojet that has six long-distance planes and one medium distance. A company that has operated in Mexico for years.