The economic reopening does not only depend on opening the hotels, explains Mauricio Salicrup, president of the Board of Directors of the Los Cabos Hotel Association (AHLC) live for Los Cabos a la Carta, confirming that the reactivation will be slower than the expected.

"We must manage demand in a difficult context because we know that our primary markets are also stationary so we know that the recovery will be slow but we are optimistic," says the president, also commenting that they have received data directly from the open lines that indicate that the recovery It has been more consistent than other beach destinations that have opened their doors before and after Los Cabos.

When asked about the monitoring of other destinations, Mauricio Salicrup responds that they have given more weight to future reservations for flights to Los Cabos to be able to compare with the numbers in Cancun in proportion to territory.

Regarding the decision of the State Government to close the beaches of La Paz and the controversy that this represents for the expected economic recovery of the municipality, he believes that there should be congruence between opening the destination and closing the beaches. "The fact of closing or opening the beaches is not a responsibility of the authority, it is the responsibility of the community in general and it is something that has been difficult for us to make it understood", he refers to the saturation of the beaches they just opened last week, asking the community prudence.

He exclusively comments that in the weekly meeting of COVID 19 the order was established to put filters for the entrance to the beaches of Los Cabos from this weekend highlighting so he wants to avoid the fact of opening only for the tourist community as it is the case of Cancun.

"There is no demand for tourism, it is very difficult to bring tourists," says Los Cabos a la Carta, asking the community to take care to be reliable in attracting tourism and increasing the economy as much as possible.

This Sunday, Father's Day, at 8 o'clock at night, the Los Cabos Tourist Trust, sponsored by American Express, broadcast live via social networks on a streaming platform, a concert offered by the Baja Independent Symphony Orchestra California Sur, made up of 65 elements between choirs and musicians led by Félix Porras, in order to celebrate the tourist reopening of Los Cabos.

Among the pieces performed by the orchestra and the Polyphonic Choir, What a wonderful world, Mexico in the skin, Volare, Cielito Lindo, among others, stood out to end with the famous work of José Pablo Moncayo Huapango.

The setting was the Sunset Monalisa Restaurant that has a spectacular view of the unmistakable stone arch and the Cabo San Lucas Bay, in addition to the fact that during the concert, various videos were presented showing the beauties of Los Cabos.

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One week after most of the tourist activity began in Los Cabos, Baja California Sur, after more than two and a half months, the arrival of national and foreign tourists has been very low, although it is gradually growing as flights increase.

 Francisco Villaseñor, Director of the Los Cabos International Airport: “From having an average of operations between 50 and 70 operations a day between arrivals and departures, both internationally and nationally, since we have dropped to 10 operations.

 This means a drop to 1,500 passengers a day when on these dates, a year ago, an average of about 12,000 passengers were received each day.

Flights from major tourism primary cities like Los Angeles, Pohenix and Dallas already fly to Los Cabos almost regularly. From Canada it will be until winter when they restart flights.

 Mauricio Salicrup, President of the Board of Directors of the Los Cabos Hotel Association: "... Canada at the end of this month will definitely cancel its summer program, so the Canadian airlines will see them return until winter."

 For its part, the inventory of the almost 18 thousand rooms available only one part is operating.

 Mauricio Salicrup, President of the Board of Directors of the Los Cabos Hotel Association: "... the inventory of rooms that will actually open is approximately 28.9% ..."

 The same happens with the rest of the tourist activity.

 Rodrigo Esponda, Dir. Tourist Trust of Los Cabos: “… with the other part of the tourist activity, that is, the restaurants also have a maximum capacity of 30% and must also be verified, the same with all the businesses in the tourist activity… ”

 The security measures at the airport for the prevention of Coronavirus infections are already applied especially when a possible positive case is detected.

 Francisco Villaseñor, Director of the Los Cabos International Airport: “in the event of detecting a passenger in this condition, a secondary review is carried out by the medical staff of the airport, where they are questioned based on where they come from, with whom they are in contact and a bit of history .. ”

 In the rest of tourism service establishments such as restaurants and other tourist activities, there is a very close supervision to avoid possible contagion.

As part of the reopening strategy, Los Cabos has implemented a comprehensive communication system to direct messages with specific objectives to three different audiences; local, national and international. In this sense, there will be three campaigns to prepare locals to receive tourists, as well as to connect with potential travelers and position the destination as the ideal place to "return to life" after the period of confinement.

* Put on a smile! -local: Aimed at the inhabitants of Los Cabos to show the measures that are being implemented, guaranteeing their health and that of visitors. With warmth and closeness, it will seek to connect with local audiences to invite them to join the efforts being made to reactivate the destination's main economic activity, tourism.

* Yes or yes to Los Cabos-national: An invitation for domestic tourism to feel close to Los Cabos and consider it their first option to escape and live a unique experience after confinement. It aims to strengthen the wide tourist offer of the destination in the eyes of the national market, as well as connect with Mexicans so that they feel safe and attracted to the destination. It will be developed in three phases:

• Quarantine, which began in May, to reach people's homes and accompany them during this stage, inviting them to dream of going to Los Cabos.

• The return to life, post confinement, to invite Mexicans to recharge in Los Cabos, showing them that the best way to celebrate life is in this destination.

• The relaunch of the brand, scheduled for the rest of 2020, to consolidate Los Cabos as the best beach destination in Mexico, through the exhibition of its tourism offer and the inauguration of 100% digital and experiential communication.

* Los Cabos Rules-International: Inspire the repetitive tourist from primary markets to come back soon. Los Cabos will be presented as their second home, will seek to enhance the beauty of the destination and emphasize that, although strict measures will be taken to guarantee their safety, the experience will not be affected and will remain unique. The concepts:

• Your home away from home, where you are happy and can relax.

• The facility; the comfort; the mimes.

• Beautiful beyond words. The only place where you can feel exotic and elegant at the same time.

220 million pesos will be destined for these promotional actions, since, on the one hand, the Los Cabos Tourism Trust has considered an investment that amounts to 170 million pesos. While, on the other, there will be participations of the private initiative through the Private Trust, for an amount of 50 million pesos