FITURCA stands out as the best tourist office at Virtuoso Travel Week 2022

Travel Week 2022

Los Cabos, Baja California Sur on August 23, 2022

  • The Los Cabos Tourism Trust was voted by travel agents as the best tourist office among other national tourist offices of Australia, New Zealand, Austria and British Virgin Islands.
  • Virtuoso has a network of luxury travel agents dedicated to selling exclusive experiences to customers who travel repeatedly and pay high rates.
  • Los Cabos endorses its position in Virtuoso 2022 by having 13 properties that are part of the consortium, the largest number nationwide.

Los Cabos endorses its position as an international luxury destination during Virtuoso Travel Week 2022, held from August 13 to 18 in Las Vegas, Nevada, where the Los Cabos Tourism Trust (FITURCA) was recognized as the best tourism office internationally winning among other prominent and recognized nominated offices, such as Australia, New Zealand, Austria and British Virgin Islands.

Rodrigo Esponda, director of FITURCA commented that "being awarded as the best tourist office is a source of pride for Los Cabos as it shows the professionalism and dedication that has been given to this important segment." He added that "it is an important incentive to redouble efforts and present to the world the vast wealth of our destination."

The 2022 edition of Virtuoso Travel Week had the presence of Los Cabos with a pavilion in the active tourist section of the Globetrotting communities with a space in which 1,200 agents were trained on the offer of whale watching in Baja California Sur and the experiences that make it up, being one of the most important differentiators for this type of tourist.

During its participation, Los Cabos developed various activities with the aim of standing out in the event, taking advantage of every opportunity to share with the attendees the latest in hospitality and luxury experiences, among which the following stand out:

  • Host of a meal for 600 representatives of the Globetrotting community, the most prominent sales agents of the Virtuoso network, with whom he shared the latest in accommodation and high-end services offered by the destination.
  • Relationship cocktail with the agents that produce the most business in Los Cabos within the Virtuoso network.
  • Training sessions for 100 agents from 6 markets (United States, Canada, Mexico, LATAM, Europe and Australia) on services and luxury experience in Los Cabos.

At the close of activities, Los Cabos managed to train 1,700 travel agents from the Virtuoso network, with whom the differentiated luxury offer was highlighted. Virtuoso is a consortium that represents the luxury travel agents that generate the most spending for the destination; Los Cabos has 13 hotels within the network, which represents the 2,000 most luxurious rooms in the category, of the 18,000 existing in the destination, and whose average rate exceeds 2,000 dollars per night.

It should be noted that on September 28, the "Virtuoso Pop Up" will be held as a continuation of the promotional activities with this important consortium. The event, in digital format, will host meetings for representatives of Virtuoso hotels with 70 agents from the network and will be complemented by a destination presentation detailing the vast offer in the luxury segment that the destination offers.

After participating in Virtuoso Travel Week 2022, Los Cabos reaffirms its commitment to continue being a benchmark in the international luxury tourism industry and to be the number one option in the travel plans of visitors seeking unique and personalized experiences

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