The Los Cabos Tourism Trust (FITURCA) successfully completed its participation in the 12th edition of IBTM Americas 2022, held in Mexico City, by endorsing its position as a leading destination in the meeting tourism industry and distinguishing itself by guaranteeing high standards of service, in addition to promoting the development of the value chain in the organization of world-class events.

At IBTM Americas 2022, FITURCA stood out for achieving a total of 576 business appointments and 32 meetings with national and international professionals, who learned about current affairs and the high standards of service in the destination. 26 requests were made for the organization of corporate meetings from the United States, Colombia and Costa Rica, in addition to the commitment to increase the number of events in the destination during 2023.

“Los Cabos is a destination that has positioned itself in the meetings industry worldwide, as it is a market specialized in the organization of high-profile events that meets and exceeds the service standards required by professionals, in addition to providing the conditions so that the value chain is strengthened and, with it, the experience of visiting the destination is successful," said Rodrigo Esponda, General Director of FITURCA.

During the event, FITURCA participated in forums such as the "Campus MPI", an educational program organized by the Meeting Professionals International, and the Latin American Meeting of Destinations, led by Destinations International and IBTM Americas, where they had the opportunity to exchange best practices in the industry.

The team of tourism representatives of the destination was made up of 11 hotel agents and DMCs, who shared with the national and international industry the broad portfolio of accommodations, venues and services that respond to current consumption trends in the meeting tourism industry.