The general director of the Los Cabos Tourism Trust, Rodrigo Esponda, said in an interview for Los Cabos a la Carta and Cabovisión News that, in effect, Virtuoso is the world's most prestigious network of luxury services and agencies, which also has with 30,000 travel agencies and a number of tourism providers that must go through a very strict process to enter the product club.

This, after the offices of the Los Cabos Tourism Trust obtained this recognition: “for us, for Los Cabos, 10% of the hotel rooms are in the Virtuoso Network, that is, of 18,000 hotel rooms, 1,800 are in the network, this proportion is one of the highest in the world, however the resources we have are very small and we were competing against countries like Australia, New Zealand, Austria... entire countries that have a national tourism promotion and development policy that is very large and that they have many resources that they can invest to professionalize travel agents for marketing and communication, we are a region, not even a state… we are a relatively very small destination there are 110 offices worldwide… we were very surprised having won it because in the same event you can see the investments made by other countries…” said Esponda, acknowledging the efficiency of FITURCA that has led its offices to be voted to obtain this distinction thanks to the work that the destination has done in an integral way.

On the other hand, Rodrigo Esponda mentioned that if there is no promotional work, the destination will not continue with the same quality and influx of tourism that it has currently achieved: “in 2016 Los Cabos and Puerto Vallarta received the same air flow (2 million arrivals of air visitors, both national and international arrivals” for the year 2021 Los Cabos received 2.8 million air visitors which are the same as received in 2019, for 2021 Puerto Vallarta received 2 million air tourists” he said in a comparison that summarizes the importance to sustain promotional efforts in destinations, hence the need to carry out marketing campaigns such as those that FITURCA has sustained since then.

To conclude, Rodrigo Esponda mentioned that great events continue in Los Cabos with two international congresses that will take place in the destination: Future Leaders and the World Meetings Forum, so without a doubt, FITURCA continues with its work of promoting great and important events of the Meetings Industry.