The director of the Los Cabos Tourism Trust, Rodrigo Esponda, said in an interview for Los Cabos a la Carta and Cabovisión Noticias that last week the Trust had an important participation in the tenth edition of the ILTM, a fair focused on tourism in luxury that has established itself as one of the most important events for the leaders of this tourism sector in North America: “it was a very successful event where we had a hundred business meetings where we also had a presentation with the media and a presentation of the destination , so it was very relevant, there were 19 hotels from the destination present so there is a great representation and it is a great reference in Los Cabos for what is happening at an international and even regional level regarding recovery, growth and positioning in the industry ” he mentioned.

Rodrigo Esponda mentioned that Los Cabos has become one of the favorite destinations for tourists, because within the United States, agents have made more reservations for families seeking the attractions of Los Cabos with long stays.

On the other hand, the director of FITURCA said that large events such as the ATP, which registered that almost half of the attendees were tourists, a very high number of people who traveled to the destination specifically to attend the event, so, without a doubt, both the Ironman and the 11th edition of the Los Cabos International Film Festival projected to take place in November, added the VIP Summit and the next sport fishing tournaments will attract more tourism to the destination, hoping for a successful end of 2022.

Rodrigo Esponda clarified that various studies have been carried out to assess the return on investment in each of the events held to measure the impact in terms of the number of visitors and economic spillover, in addition to the corresponding management with the Ministry of Finance for the resources of the Trust to continue promoting the destination mainly, a fact that has undoubtedly placed Los Cabos as the top destination in Mexico and one of the most coveted in the world.