Iván Guaderrama, an icon plastic artist from San José del Cabo, was present at the Baja California Sur stand representing Los Cabos at the International Tourism Fair (FITUR) with great samples of his peculiar interactive art.

With a concept of "augmented reality" an exhibition that began in 2019 when the interactive letters of Plaza Mijares in San José del Cabo were inaugurated, created by the artist and inspired by the values of family, love and faith, Iván Guaderrama He did his thing at the Los Cabos stand with an impressive mural where attendees can express their creativity to see how it comes to life thanks to technology.

Iván Guaderrama, artist: “…it becomes very interesting because then people see them as very serious, but when you tell them or invite them to draw then they transform and a child comes out of them… another of the functions that we bring is that people can draw their own face, that is, they are given the opportunity or their photo is taken, they begin to move their right hand and begin to draw, only they do not realize what they are drawing of themselves, so lately it is something called generative art, with the one that uses artificial intelligence algorithms so that you can achieve things that could not be done before…”

Demonstrating that Los Cabos, in addition to being one of the top destinations worldwide due to its impressive landscapes, its great tourist attractions and the great service offered, is rich in art and culture, Iván Guaderrama managed to provoke moments among the attendees and participants full of surprise, curiosity and emotion to live a unique and exciting experience.