FITUR, a meeting point where tourism professionals from all over the world come together to meet the main markets and business partners throughout Ibero-America.

Armando Figaredo, Reporter: “We are already inside the enclosure of this important fair, the FITUR International Tourism Fair, here in Madrid; and we are going to enter the pavilion, there is 3 and 4, where Mexico is located and obviously within all the sections that Mexico presents is Los Cabos, and here is Mexico”

This year, the International Tourism Fair began in Madrid, Spain with the presence of King Felipe VI and Queen Letizia Ortiz, as well as the Minister of Industry, Commerce and Tourism of Spain, María Reyes Maroto.

Cristina – Embassy of Tourism Mexico: “Welcome to FITUR, here we are from the Mexican embassy supporting the Staf of Mexico, welcome!

The Mexican embassy was attended by Miguel Torruco, secretary of tourism, Undersecretary Humberto Henrández Haddad, Rodrigo Esponda, director of the Los Cabos Tourism Trust, Manuel Díaz Cebrían, Los Cabos Representative in Europe, and the person in charge of business affairs of the Mexican embassy, Oscar Esparza Vargas, who cut the ribbon with participants from the most important tourist destinations in the country, including Los Cabos, where the municipal director of tourism Donna Jeffries Álvarez was also present.

The Los Cabos Tourism Trust is also present, because in order to strengthen the relationship between Spain and Baja California Sur, samples of the tourist offer of Los Cabos and its communication with the European market with the new Iberojet route are carried out

Rodrigo Esponda, director of FITURCA: “it has aroused a lot of interest because it is also a new product that the Spanish market had been looking for a new market and that will also allow connecting the whole of Europe, not only are the Spanish companies themselves looking for tour operators from other parts of Europe that also want to market, so this opens a great window for the internationalization of Los Cabos in Europe”.

Manuel Díaz Cebrián, representative of Los Cabos in Europe: "in some way it will be... it already put us right now we are in the showcase and we can become the fashionable destination this summer and we hope that for many more summers and seasons... I think that the next The next step is going to be for a European commercial airline to decide to fly to Los Cabos and from there the capacity can be implemented”

During this fair, more than 50 business meetings will be held with operators and wholesalers from Spain such as El Corte Inglés, Logitravel Grop, TUI and Ávoris, among others, in addition to the meeting with 30 international event planners that will reinforce Baja's tourist offer California Sur itself, which is already well positioned, in addition, with this participation, a consolidated 2022 begins in collaboration with the tourism industry in Los Cabos promoted by FITURCA and the Los Cabos Private Tourism Promotion Trust with primary and emerging markets that will strengthen the growth of tourist influx and the interest of new business partners

Manuel Díaz Cebrián, representative of Los Cabos in Europe: "Look, it was a very controversial fair, it was about to not take place, but I think that after an extensive vaccination campaign, a certainty that omicron is a wave not so Serious how delta and the others were, we cannot continue to stop, and tourism has endured too much, people want to travel, and we want them to visit us”

Rodrigo Esponda, director of FITURCA: “Well, personalities come like the King, Presidents, many important people who are here, who are looking for how... tourism brings so many benefits worldwide, 9% of the world's economy is directly related to tourism and in the case of Los Cabos is much more”

This fair will be presented until January 23 and is one of the most important in the world, as it brings together more than 60,000 tourism professionals from 107 countries and more than 7,000 industry representatives, as well as providing training to more than 600 travel agents to strengthen the promotion of Los Cabos in the European market.