During the framework of the International Tourism Fair in its 2022 edition, held in Madrid, Spain, Baja California Sur stood out mainly due to the new connectivity generated by the direct flight from this city to the tourist destination of Los Cabos through the Iberojet airline. .

In this regard, the director of the Los Cabos Tourism Trust, Rodrigo Esponda, told Los Cabos a la Carta and Cabovisión News, during a dinner held with the main business partners that there are 16 main business partners of the destination who are mainly promoting Los Cabos :

Rodrigo Esponda, Director of FITURCA: “We are carrying out a series of actions with them. We have already designed a marketing plan that will start in March, but we are still complementing it with other travel agencies. We must remember that this company it is an airline that has a wholesaler but not only will they sell it, it can be sold by any other wholesaler or it can even buy many more planes”.

Also present was Paul Verhagen, deputy director of Iberojet, who mentioned that he considers the destination of Los Cabos to have great potential to carry out this direct connectivity with Europe, since it has great benefits, which is why a project has finally become a reality that has received all the support from associations to position Los Cabos as a unique destination, different from the rest of the country:

Paul Verhaguen, Deputy director of Iberojet: "The key is to position the capes as another destination, not as another Riviera Maya, not as another Cancun, which it is not. And well, that is why it is so important that here at Fitur we are taking advantage and that this be the starting signal to position Los Cabos as another exceptional and unique destination in Spain…It is important that people know that it is an excellent destination for golf that has its, its, its, its own gastronomy, its east... hotel offer, excellent climate, the exact climate has many unique and good things , the important thing is that people know about it and arouse interest. Well, there we have an excellent collaboration with the Los Cabos Tourism Office, with the different authorities. We started doing fam trips, familiarization trips with the sellers of the product, with travel agents so that they know the destination and therefore know how to sell it better. Everyone returned delighted with the destination and well, that gives us a lot of confidence that it will be a success…Initially we are going to market, we are going to sell that flight within a tourist package. We are already processing the rights so that we can also sell this flight as a regular flight this... only flight, so that the residents of Cabos and Baja California Sur, well, they can also sell this offer as a non-stop direct flight. In fact, the only direct flight to Madrid and from there to other points" - Paul Verhagen, IberoJet deputy director

Verhagen reported that this airline has a very modern fleet arriving with a state-of-the-art Airbus 350 with great capacity and that it will be the longest flight that its network will have with 23 and a half hours. An excellent product.

To conclude, Ricardo Fernández from Grupo Ávoris, said that this connection was carried out thanks to the Hotel Association and the Los Cabos Tourism Trust:

Ricardo Fernández, Ávoris Group: “Well, it comes from a flea market where I sit with the people of Los Cabos, I thought we were going to see a smaller agreement like we did every year and from the trust and more specifically Rodrigo Esponda, he called me With the people from the airport, with the people from the Hotel Association and more about the approach of trying to take a direct flight from Madrid to Los Cabos, we have a first talk, we put a little bit of the pillars of what that future operation could be and from hence it seems to me a serious project, a project that was interesting to raise in my company and discuss it in my company and that is where the initiative began, in the year 19 we were not able to carry it out, then on the 20th the issue of the pandemic came, the We took it up again on 21 after the pandemic and we once again put all the pieces together with Rodrigo and on 22, well, here we are presenting it at FITUR and trying to put all the muscle of the company, which is a lot. to be able to sell it and there we will logically count on our own 1,500 points of sale, but also on all the agencies in Spain and Portugal.

Grupo Ávoris is a merger between the travel division of Grupo Barceló and Globalia, that is, 1,500 outlets on the street, a package of tour operators such as Travel Plan, Kelonia, Holliday, CATAI and Iberojet that has six long-distance planes and one medium distance. A company that has operated in Mexico for years.