Los Cabos is a destination based on experiences and that is what will be offered to European tourism: Rodrigo Esponda
The director of the Los Cabos Tourism Trust, Rodrigo Esponda, said in an interview for Los Cabos a la Carta and Cabovisión News that the new route that connects Madrid, Spain with Los Cabos and that begins operations next Monday, July 18, is of great importance because: "it was a negotiation that began in 2018 and that they were reviewing different technical, operational and joint marketing elements that we have been carrying out there in Spain and in Europe where large campaigns have been carried out" he specified.
The director of FITURCA highlighted that a great promotional campaign has been carried out so that travel agents in Europe know about the destination: "we have some other negotiations at the door that will be announced in a couple of weeks for new flights with companies in Canada... two additional European airlines to this one that will be arriving the following Monday and this is the product of a job that the entire tourism industry in the destination has done,” he reported.
Rodrigo Esponda specified that Los Cabos is not a mass destination, that is, it is a destination focused on experiences, which is why he assured that the European market will find in Los Cabos the experiences that it could not find in another part of the world.
Regarding this new flight that will link Madrid directly with Los Cabos, he explained that the negotiations have been made directly with Iberojet, but not with any "charter" company, since it is not the model of the destination, since it is planned to continue expanding connectivity and destination networks for the benefit of the Los Cabos community.
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