Los Cabos is awarded two Wave Awards, standing out among international destinations in the categories of; "Destination with the Highest Customer Satisfaction" and "Favorite Destination of 3 Nights to Sell".

• Rodrigo Esponda, director of the Los Cabos Tourism Trust was awarded an Award for “Excellence in Leadership” during the Wave Awards.

The Los Cabos Tourism Trust carried out a series of actions focused on promoting the destination in the main market of the United States, Los Angeles from June 5 to 9, 2023, with the aim of publicizing the latest news from the destination, upcoming hotel openings, the offer in priority segments such as LGBTQ+, Luxury, wellness, among others and highlighting the impressive results in arrivals at the destination during the first months of the year and in advance reservations.

One of the highlights of the week of activations was the participation of Los Cabos in the Proud Experience event, an event in which the importance of the LGBTQ+ segment in the tourism industry was recognized, holding 30 meetings with travel agencies from specialized luxury events and in which relevant data on this segment was presented to the media, such as the income it leaves the destination, the percentage of participation of travelers, etc., as well as the wide tourist offer that the destination offers. These actions underscore Los Cabos' ongoing commitment to attract more and more LGBTQ+ tourism, through inclusive and memorable experiences.

“Participating in the main industry events and maintaining closeness to the markets of interest is part of the actions that make up the destination's international positioning strategy, which have motivated its development and recognition among the most relevant in the industry. On the other hand, being awarded is a sign of pride for those of us who integrate the value chain and commitment to continue with the efforts of economic and social growth in the destination”, commented Rodrigo Esponda, general director of the Los Cabos Tourism Trust.

Within the framework of the week of activations, a wellness event was held for the media, with the aim of promoting the beauty and tourist offer of Los Cabos, through their experiences; in addition, to provide relevant figures and highlight the importance of the California market for the destination.

On the other hand, a meal was held for the Virtuoso members of the destination, who are also part of the Los Cabos Private Tourism Promotion Trust. During this meeting, the news regarding the offer and details on the strategy to continue promoting and improving the tourist experience in Los Cabos were shared.

For the closing of activities, Los Cabos had the honor of participating in the Wave Awards 2023, a prominent event in the travel industry, where excellence in various aspects of tourism is recognized and in which the destination obtained the following awards:

• Destination with the Highest Client Satisfaction: This award reflects Los Cabos's commitment to providing high-quality experiences to its visitors, ensuring that each stay is unique, memorable with a high level of attention and hospitality.
• Favorite 3-night Destination to Sell: This recognition highlights the popularity of Los Cabos as an attractive destination for short-term stays, offering a wide range of activities, natural beauty, and world-class services. .
• Excellence in Leadership Award: This award honors the exceptional leadership of Rodrigo Esponda, who has played a pivotal role in the growth and successful promotion of Los Cabos as a leading global tourism destination. international.

Obtaining these awards demonstrate the dedication and hard work of the entire Los Cabos community to offer unparalleled travel experiences that consolidate its position as one of the most outstanding destinations in the world.