The Los Cabos Tourism Trust (FITURCA) carried out a series of promotional and marketing events in the United Kingdom, with the aim of positioning the tourist destination, diversifying the market and increasing the number of visitors, taking advantage of the growing demand of tourists Brits at destination.

During this week of promotion, Los Cabos had an outstanding presence in various events, with the participation of 11 destination hotels: Solmar, Casa Dorada, Hyatt Inclusive Collection, Le Blanc, Hard Rock, Nobu, Viceroy, Montage and Ventanas al Paraíso. , who are distinguished for being exceptional ambassadors of hospitality and the unique experience that the destination offers.

"The United Kingdom is a relevant market for Los Cabos in terms of tourism development, and it deserves our full attention. Our goal is to boost the interest that both its visitors and industry experts have shown in recent times. Los Cabos stands out as an internationally renowned beach destination that constantly exceeds your expectations in terms of leisure and business, offering high standards of service and quality to all its visitors," said Rodrigo Esponda, director of the Los Cabos Tourism Trust.

Events held during this promotion week included:

1 Presentation in Cheltenham: A presentation was made to 15 travel agents in the city of Cheltenham, where the attributes and experiences that make Los Cabos an unmissable destination were highlighted.

2 Presentation in Manchester: It was attended by 25 travel agents interested in discovering more about Los Cabos. During the event, the broad portfolio of accommodations and the multiple experiences available in the destination were emphasized.

3 Presentation Cocktail in London: A highlight event was the presentation cocktail in London, which brought together 60 enthusiastic travel agents to learn more about Los Cabos. During this occasion, the natural beauty, hospitality and diversity of experiences that Los Cabos offers its visitors were highlighted.

4 Presence at The Meeting Show: Los Cabos had an outstanding presence at The Meeting Show, an essential event for Meeting Planners. During this fair, 15 meetings were held with industry professionals, in which the advantages and opportunities of organizing events and meetings in our destination were presented, as well as the high level of service that all service providers in the destination offer. To visitors.

5 Meeting with Karen Joyce, General Manager of Virtuoso in the United Kingdom: In line with the strategy for the luxury market, FITURCA representatives held a meeting with Karen Joyce to strengthen the positioning of Los Cabos as a luxury destination for more demanding.

6 Participation in the Women in Travel Forum (IWTTF): In order to highlight the commitment to inclusion, diversity and equality, we actively participated in the Women in Travel Forum (IWTTF), where relevant women met in the UK tourism sector. In this event, the commitment of Los Cabos as a destination that promotes inclusion and equal opportunities was highlighted.

7 Media day: As part of the public relations and communication strategy, a media day was held, with the aim of generating coverage in the main media in the United Kingdom, based on news, attractions and the unique experiences that Los Cabos offers travelers.