On July 13, 2023, the Women's Association of Tourism Company Executives of the Mexican Republic, Baja California Sur chapter, presented the first forum "BCS for sustainable tourism with social, corporate and environmental responsibility" focused on sharing and express ideas that contribute to sustainable tourism within the five municipalities of the State.

Starting with the keynote speech by the director of Tourism and Regional Development of Deloitte Mexico, Teresa Solis "Strategic synergies to achieve responsible and sustainable tourism" to give rise to the participation of nine experts in the industry, where they presented the most outstanding aspects of sustainable tourism, caring for the environment and our natural resources.

It should be noted that the Forum was fully booked in its face-to-face mode, in addition to being transmitted via Zoom to more than 400 members who followed the event remotely.

This forum was divided into two panels; the first "Sustainable Destinations in Baja California Sur" integrated by Carlos Posadas Solano, executive director of Eco Alianza de Loreto; Lucía Frausto, general director of CómoVamos La Paz; Usiel García, director of IMPLAN Los Cabos and Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA).

The second panel "Innovative and Sustainable Tourism Products" was presented remotely by Andrea Reynolds; Antonio del Rosal Stanford, CEO of Integra Turismo for Good and José Manuel Ochoa from Cabo Sails.

Undoubtedly, this first event aligned with the sustainable photo guide proved to be a great success and aroused interest among members of the tourism industry and the general public about the friendliest way of practicing tourism, taking care of the species and the ecosystem that give identity to this great land that is Baja California Sur.