Los Cabos, B.C.S, October 4, 2023.- Over the course of four intense days, Los Cabos was the nerve center of the meetings industry, hosting the prestigious World Meeting Forum for the fifth consecutive time, an event that brings together professionals from the sector and which, in this edition, focused on the luxury segment.

The emblematic Nobu Hotel served as the setting for this event, where representatives of tourism companies, DMCs and industry experts met in a series of conferences and business meetings. These spaces were aimed at sharing innovative strategies and practices that respond to current consumer trends, where the traveler experience is the epicenter.

“Hosting this forum for the fifth time confirms Los Cabos' position as a benchmark in the international meetings industry. In addition, it gives us the opportunity to show our premium offer to the main organizers in the sector. Without a doubt, Los Cabos is the ideal setting for events aimed at an audience that seeks the exceptional,” mentioned Rodrigo Esponda, director of the Los Cabos Tourism Trust (FITURCA).

Renowned experts such as David Peckinpaugh, Alberto Peláez and Yahwe García contributed their knowledge and visions on current and future trends in the meetings industry. Furthermore, the presence of 30 meeting planners from different parts of the world, with whom approximately 660 business meetings were held, predicts a promising future for holding events in Los Cabos in the coming months.

The meetings industry has become especially important for Los Cabos, which now captures 31% of the country's incentive programs. This segment represents an economic benefit of 4 billion pesos, 30% higher than that generated by traditional tourism. The destination offers a wide range of high-quality services, spaces with cutting-edge technology and highly trained professionals that guarantee the success of any event.

The potential of Los Cabos as a venue for luxury events is confirmed by its air connectivity, with more than 550 weekly flights to 51 destinations, and a unique luxury hotel offer, with properties distinguished with the Virtuoso seal and average rates of 2 thousand dollars per night.

In 2022, Los Cabos registered 9,716 events, with the United States as the main emitter, representing 66% of the share in this market.

The Los Cabos Tourism Trust, given the rise of the meetings industry worldwide, reiterates its commitment to promoting the development of this sector, providing the optimal conditions and infrastructure necessary for its realization, which will undoubtedly contribute to socioeconomic growth. region of.