In its seventeenth edition, the VIP Summit is consolidating itself as the most relevant marketing event in Los Cabos, attracting national and international companies, as well as leaders of the tourism industry.

 

The VIP Summit 2023 concluded with a resounding success, consolidating itself as the most important marketing event to promote high-quality tourism in Los Cabos. For three days, Hacienda del Mar Los Cabos Resort witnessed more than 1,600 business meetings, with the participation of 69 business partners and representatives from 11 countries, including the United States, Canada, Mexico, Australia, Germany, Brazil, Colombia , Spain, France, Japan and the United Kingdom.

 

In exclusive interviews, key representatives shared their perspectives on the impact of the event and strategies to strengthen Los Cabos' position as a world-class tourist destination.

 

Rodrigo Esponda, Director of Fiturca, highlighted the success of the VIP Summit in the marketing of the destination. "We have concrete results with business partners who have been coming for the last two or three years, they are doing business and signing contracts. The tourist flow from these source markets is growing, marking the future of the destination."

 

This year, the VIP Summit adopted a strategy focused on the promotion of emerging markets, with the aim of diversifying tourism in the medium term. Efforts focused on presenting the rich tourist offer of Los Cabos, covering cultural, gastronomic aspects and unique experiences.

 

Carlos Virué Palacios, International Manager of Catai "Los Cabos has important cultural connotations, impressive gastronomy and unique experiences. We have expanded the programming, offering products such as fly and drive and tailor-made trips, adapting to the preferences of visitors."

 

Air connectivity was highlighted as a crucial element. Carlos Virué Palacios pointed out that Catai will be the only direct European flight to Los Cabos, underlining the importance of connectivity to attract tourists. Additionally, he highlighted innovative products such as fly and drive, providing couples with personalized experiences to explore Los Cabos and its surroundings.

 

Claudia Majunke, Mejunke International Sales Tourism Marketing & Consulting, shared the German perspective on Los Cabos. "Germans seek authentic and sustainable experiences. Los Cabos offers unique beauty and high-quality infrastructure. We are encouraging Germans to explore the Mexican Pacific, highlighting cultural difference and sustainability opportunities."

 

Diana Flores, Wellness Ambassador of Los Cabos, celebrated the success of the campaign in the United States and Canada. "The purpose is to provoke a change in people, offering them the opportunity to get to know themselves through the virtues of this paradise. Los Cabos lives and represents wellness."

 

Javier Olivares, President of ASUDESTICO, highlighted that "tourists look for specific destinations and want to know what's new in the destination. Our commercial partners come to learn about the new things they can promote."

 

Travel representatives praised the successful collaboration.

 

Leticia Vasconcelos TGK Travel Brazil “For us at TGK it is a new destination in the portfolio. The hotel chains here are already known around the world, especially in Brazil. The Brazilian who today seeks to come to Los Cabos is a more luxurious client, who already knows other destinations and is a differential.”

 

Ignacio Blanco Grupo Viajes El Corte Inglés “The client of Viajes del Corte Inglés is of a high level and what better destination than Los Cabos. We have been promoting this destination for several years and with considerable success. “It is a really very elaborate campaign that bears good results.”

 

With the signing of contracts and concrete results, Rodrigo Esponda, Director of Fiturca, stated that "the VIP Summit is essential to position Los Cabos as a global brand. The tourist flow is growing and becoming more dynamic, marking the future of the destination as a brand of high-quality tourism.

 

Lilzi Orcí Director of the Los Cabos Hotel Association, expressed her gratitude for the diversification of markets. “What's better than going with the experts who can help us sell and position, especially the capes in these new emerging markets. “It is something that the Cabos Tourism Trust is greatly applauded for, always diversifying the markets.”

 

Mauricio Salicrub, Executive President of the Board of Directors of the Los Cabos Hotel Association, highlighted the specificity of today's tourists and the need to adapt. "Our business partners come to find out what's new in the destination, what's new that they can promote."

 

The VIP Summit 2023 was not only a successful business event, but also a platform that strengthens Los Cabos' position as a world-class tourist destination.

The constant growth of tourist flow is a testimony of the success and future projection of the destination in segmented and emerging markets.