With a strategic agenda led by Rodrigo Esponda, Los Cabos seeks to strengthen commercial relationships and explore new opportunities in the tourism market at the exclusively B2B event.

São Paulo, Brazil, April 16, 2024.- Los Cabos, a world-renowned tourist destination, demonstrates its commitment to the diversification of international tourism by actively participating in the WTM Latin America 2024 Fair that will take place from April 15 to 17. April in São Paulo, Brazil.

During the three days of the event, Los Cabos, the only tourist destination present in the Mexico pavilion, will have a strategic agenda led by Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA), to strengthen commercial relations and explore new opportunities in the tourism market.

This itinerary includes meetings with commercial partners of successful cooperative campaigns in 2023, as well as meetings with important players in the sector, such as Copa Airlines and Globalizador(Amadeus). In addition, there will be meetings with international agencies, with the aim of expanding the reach of the destination, as well as interviews with specialized tourism trade media, to disseminate the initiatives and projects of Los Cabos.

To further enrich participation, other events have been planned with some of the most relevant Incentive and Convention Houses in the region, and the luxury travel agencies Virtuoso and Traveler Made.

The WTM Latin America Fair, recognized for its ability to generate effective business opportunities, is an international tourism event that brings together professionals from the South American travel and tourism industry. With a special focus on Brazilian buyers and other regional guests, the exclusively B2B event provides an ideal environment to foster strong and successful business relationships.

The outstanding participation of Los Cabos in the WTM Fair continues to position its leadership as a destination not only in the tourism sector, but also in the eyes of visitors from different latitudes of the world.