Los Cabos, Baja California Sur, April 25, 2024. Following the successful launch of the first hotel under the revolutionary new brand, SIRO, Kerzner International Holdings Limited ("Kerzner"), an independent developer and operator of residential and hospitality properties, is proud to announce the signing of two new SIRO hotels. The properties in Riyadh, Saudi Arabia, and Los Cabos, Mexico, will join the recently opened SIRO One Za'abeel in Dubai and the upcoming SIRO Boka Place in Montenegro, scheduled to open during the fourth quarter of 2024, demonstrating Kerzner's commitment to constantly grow and bring the innovative concept to destinations around the world.

“SIRO encapsulates the dynamic spirit of innovation that has been at the heart of Kerzner's culture for more than 30 years, revolutionizing the hospitality sector,” said Philippe Zuber, CEO of Kerzner International. “SIRO is a direct response to the societal shift in preferences towards sport and wellness, designed to be a fast-growing challenger brand that allows Kerzner to expand our global footprint in the world's most vibrant cities. The response we are seeing among investors and developers is a testament to the market demand for this revolutionary concept. In February 2024, we began welcoming our first guests at SIRO One Za’abeel in Dubai. “The response from them has been phenomenal and provides a fantastic foundation for growth as we work closely with our partners to grow the portfolio of new SIRO properties around the world.”

Scheduled to open in 2027 and developed by Fortem Capital, SIRO Palmilla will be located in Los Cabos, offering a calm and temperate climate for SIRO guests who want to focus on their fitness and well-being. Comprising 120 keys and a cluster of SIRO-branded residences, of which 14 will be detached villas, the site is part of a new masterplanned development, Palmilla Reserve. Located just 2 kilometers from the iconic One&Only Palmilla, a flagship property in the One&Only portfolio also managed and operated by Kerzner and situated on a hill overlooking the Palmilla Golf Club, the development offers panoramic views of the golf course, ocean and hills. surroundings.

Located in the city's prestigious Olaya business and residential district, SIRO Olaya Riad will offer convenient access to the city's diplomatic quarter, government offices, prominent business centers and high-end retail experiences. Scheduled to open in 2028 and developed by 80 Real Estate Company, SIRO Olaya Riad will feature 200 guest rooms, along with comprehensive fitness and wellness facilities. The hotel is a 30-minute drive from King Khalid International Airport and easily accessible by other transportation routes from the city. Representing Kerzner's first foray into Saudi Arabia, SIRO Olaya Riyadh's announcement comes at a perfect time with the commitment to wellness as a cultural and economic priority, and complements the recent surge in healthcare infrastructure development.

A revolutionary concept that combines transformative wellness experiences, an integrated digital strategy and personalized guidance from wellness experts, SIRO is setting a new standard for those seeking comprehensive fitness and wellness solutions through the brand's five core biohacking pillars: nutrition, fitness, sleep, recovery and mindfulness. For future owners and developers, SIRO represents an unparalleled opportunity to be part of a groundbreaking hospitality concept at the forefront of innovation and transformational wellness, where every aspect of the guest experience is geared toward unlocking mental performance and maximum physique. With deals completed on these upcoming projects, Kerzner will continue its ambitious growth plans to bring SIRO to the world's most dynamic destinations.

The growing SIRO brand complements Kerzner's portfolio of luxury and ultra-luxury resorts around the world under the Atlantis, One&Only and Rare Finds brands. The world’s first SIRO at One Za’abeel, Dubai is now accepting bookings.