Mexico continues to strengthen its leadership in sustainable tourism by announcing the expansion of its beaches and vessels certified with the Blue Flag distinctive for the 2024-2025 season. The Ministry of Tourism (SECTUR) reported that the country will have 78 beaches, 2 marinas and 40 boats that will hold this prestigious distinction, adding 12 new sites compared to last year. Among the notable ones, Los Cabos stands as the municipality with the most blue flags in Mexico.

In an event led by Joaquín Arturo Díaz Ríos, head of the Foundation for Environmental Education, and the Undersecretary of Tourism, Humberto Hernández Haddad, the Secretary of Tourism, Miguel Torruco Marqués, announced that as of July 1, Mexico will renew the Blue Flag certifications, consolidating its leadership position. Mexico ranks first in the American continent and tenth worldwide in terms of the number of Blue Flag badges, in addition to being the first global place in certified tourist boats.

Torruco Marqués emphasized the importance of these quality certifications, which not only improve the image of tourism destinations and companies, but also generate greater confidence in visitors. "These certifications project an image of excellence and commitment to sustainability, which is crucial to attract tourists conscious of quality and environmental preservation," said the official.

Among the recent initiatives to promote sustainable tourism in Mexico, the Kuxatur program stands out, developed in collaboration with the United Nations Development Program (UNDP). This program, financed with 7.2 million dollars by the Global Environment Facility, is being implemented in the La Paz-Sierra La Laguna-Los Cabos corridor in Baja California Sur, as well as in other strategic regions of Oaxaca and Quintana Roo.

Likewise, the Adaptur project, with financing of 5 million euros from the German Agency for Cooperation for Sustainable Development, has benefited key tourist destinations such as the Riviera Nayarit-Jalisco, Riviera Maya, San Miguel de Allende, Valle de Bravo, Los Cabos and Mexico City.

Los Cabos, in particular, stands out with an impressive list of Blue Flag certified beaches. Among them are Villa de Arco, Villa la Estancia, Riu Palace Baja California, Pueblo Bonito Los Cabos, Santa María, El Chileno, and Palmilla, among others. These beaches not only offer natural beauty, but also meet strict quality and environmental safety standards.

With these advances, Mexico reaffirms its commitment to sustainable tourism and the preservation of its natural resources, attracting tourists from all over the world who value responsible and high-quality destinations.