Mauricio Salicrup, president of the Board of Directors of the Los Cabos Hotel Association, announced that the first meetings have been held with Josefina Rodríguez Zamora, the next Secretary of Tourism of Mexico. Rodríguez Zamora was recently appointed by President-elect Claudia Sheinbaum Pardo as head of the Ministry of Tourism for the next six-year term.

Salicrup highlighted that these meetings have been productive, with the participation of associations from the main tourist destinations in the country, as well as with the National Association of Hotel Chains (ANCH) and the Mexican Tourism Business Council (CNET). During the meetings, the needs of the tourism sector and the importance of tourism representation in government agencies to address problems at the national level were discussed.

One of the main concerns of the sector in Baja California Sur, and especially in Los Cabos, is tourism promotion. Salicrup noted that the lack of promotion has affected the competitiveness of Los Cabos compared to other tourist destinations, which has been reflected in a decrease in visitors during the summer season.

Josefina Rodríguez Zamora, originally from Tlaxcala, has been recognized as a young leader in the tourism sector, standing out for her work in promotional campaigns such as "Tlaxcala, SíExiste," which positioned her state on the national and international tourism map. She was also instrumental in the designation of Ixtenco as a Magical Town and in the publication of books highlighting the cultural heritage of Tlaxcala.

Salicrup indicated that Rodríguez Zamora understands the importance of promotion for tourism development and has committed to continue discussing mechanisms to strengthen tourism promotion once she officially assumes office. In these meetings, Los Cabos and Baja California Sur have stood out thanks to the work of the Tourism Trust, led by Rodrigo EspondaCascajares, and the State Secretariat of Tourism, headed by Maribel Collins.

Collaboration with the new Tourism Secretariat will be key to continuing tourism growth in Los Cabos and throughout the region.

With information from diarioelindependiente