The Los Cabos Tourism Trust (FITURCA), together with a delegation of 10 hotels and 4 tour operators (DMCs), carried out a series of promotional events in strategic cities such as Frankfurt, Munich, Hamburg and Zurich. These activities, carried out in collaboration with Condor Airlines, prepare the ground for the inauguration of the new direct air route between Frankfurt and Los Cabos, which will begin operating on November 3, 2024.

“The new direct route, operated by Condor Airlines, aims to attract 16 thousand tourists, consolidating European tourism as the third most relevant international market for Los Cabos. It is estimated that this influx will generate an economic spillover of more than one billion dollars in the region, significantly boosting local development,” said Rodrigo Esponda, General Director of FITURCA.

The route, also confirmed for the 2025 and 2026 seasons, not only opens new doors to the European market, but also marks a strategic advance in the growth of international tourism for Los Cabos. To enhance this new connection, FITURCA has implemented an ambitious promotion strategy in Germany and Switzerland, with the aim of consolidating the presence of Los Cabos in the European market, particularly in Germany.

10 reasons to visit Los Cabos

As part of the promotion strategy, events were held with more than 60 media specialized in tourism, lifestyle, gastronomy and sports in Munich, Hamburg and Zurich. In addition, more than 10 individual meetings were held with media representatives, to whom 10 key reasons for Germans and Swiss to choose to visit Los Cabos were presented. Highlights included biodiversity, natural wealth, gastronomy, the new direct Condor route and, especially, the safety of the destination.

For the first time, Los Cabos implemented a consumer-oriented promotion strategy, which included advertising campaigns on radio and outdoor media, as well as events in major German and Swiss cities. Highlights included the installation of life-size whales in Main Taunus, Skyline Plaza and Frankfurt Central Station, as well as an activation at City Beach, with the participation of more than 1,500 people.

Tradeshow events were also organized in Frankfurt, Munich, Düsseldorf and Hamburg, where more than 300 travel agents learned about Los Cabos' tourism offering and the latest developments in the destination. These meetings contributed to strengthening relationships with the main market players and generating new business opportunities for the destination.

In addition, meetings were held with key operators from Germany and Switzerland such as Dertouristik, Dertour, Kouny, Hotelplan and Sonnenklar, exploring opportunities to expand the Los Cabos catalog and different marketing opportunities.

With these actions, Los Cabos reaffirms its commitment to diversify its markets and strengthen its position as one of the most exclusive and safe destinations in Mexico for international travelers.