Under the brilliant organization of the South California Association of Timeshare Developers (ASUDESTICO), the Ninth International Marketing and Sales Forum was held with an attendance of more than 500 professionals from the timeshare industry. The event, held in Los Cabos, was attended by prominent authorities and renowned experts from the sector.

The inauguration was led by Maribel Collins, head of the Secretariat of Tourism, Economy and Sustainability, representing the Governor of Baja California Sur, Víctor Castro Cosío. Accompanied by the organizers Javier Olivares and Eduardo Flores, as well as by the Municipal President of Los Cabos Christian Agúndez, Yolanda Razo, rector of the University of the Gulf of California and Mauricio Salicrup of the Los Cabos Hotel Association, they began an event full of opportunities and learning.

Attendees had the opportunity to listen to inspiring presentations by experts such as Álvaro Neil, Francisco Madrid, Robert L- Kistner, Mario Villanueva, Sean Freeman and Victoria Holtz. Relevant topics such as leadership, sustainability, innovation and exponential growth were addressed by these renowned speakers, leaving the audience with valuable ideas and enriching perspectives.

The Ninth ASUDESTICO International Marketing and Sales Forum was not only a space for professional development, but also a meeting point for the exchange of knowledge and experiences between industry leaders. Without a doubt, this event has consolidated its position as a benchmark in the field of timeshare and sustainability in tourism.