This week, Los Cabos kicks off the twenty-eighth edition of the VIP Summit, which will take place from November 18 to 20 at the Hacienda del Mar, Autograph Collection. This annual event will bring together tourism industry leaders from around the world, with the purpose of exploring innovation, investment and economic growth both in the destination and globally.

The opening was attended by Ernesto Coppel, founder and president of the Board of Directors of Grupo Pueblo Bonito Golf & Spa Resorts, who gave a keynote speech. Coppel is a key figure in the development of the hotel sector and his presentation focused on how Los Cabos has become one of the most prominent tourist destinations worldwide.

“Los Cabos has positioned itself as an aspirational destination that attracts visitors in search of luxury experiences at competitive prices. "All the stars shine in Los Cabos, and people want to live those same exclusive experiences," said Ernest Coppel. "We are here to offer an unforgettable experience to all those who wish to explore this unique destination. Los Cabos is among the top destinations in Mexico, and we will continue to invest to continue providing the best to our visitors," concluded Coppel.

The VIP Summit of Los Cabos is a key platform for business development and networking. In this edition, 110 companies from 13 markets will participate: Mexico, the United States, Canada, Australia, Spain, France, the United Kingdom, Colombia, Japan, Brazil, Germany, New Zealand and Italy. In total, 350 participants are expected to attend, including suppliers and strategic partners, with whom more than 1,600 business meetings will be held.

Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA), commented: “The VIP Summit is essential to strengthen collaboration between the actors in the tourism industry. This year we seek to integrate even more local and international business partners to maximize business opportunities and keep Los Cabos as a competitive destination worldwide.”

This event will not only facilitate meaningful connections between participants, but will also enhance business opportunities in an environment designed to foster collaborations that contribute to the national and international positioning of Los Cabos.

Los Cabos continues to be an international benchmark in tourism thanks to its robust air connectivity and wide range of tourist services. With more than 18,500 rooms available, including luxury options, as well as a wide range of gastronomic and adventure experiences, Los Cabos welcomes participants of the VIP Summit 2024.