In an achievement for the Baja California Sur tourism industry, Los Cabos has been recognized for the second time as the “Best Destination in Mexico” in the 2024 edition of Travel Weekly’s Readers Choice Awards.

Travel Weekly’s Readers Choice Awards are recognized in the travel industry as one of the most prestigious awards that highlight excellence in various sectors, including tourist destinations, airlines, cruise lines and hotels. The winners are selected through a voting process that involves Travel Weekly readers, who choose their favorites in multiple categories. The results are tabulated by Northstar Travel Group, which guarantees the transparency and credibility of the process.

The recognition was presented to Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA), during a ceremony held at the American Museum of Natural History in New York.

“This recognition highlights Los Cabos among other national and international destinations and reflects the joint effort of the local community, including hoteliers, tour operators and government authorities, who have worked hard to position the region as an elite tourist destination,” said Rodrigo Esponda.

Los Cabos has focused on developing a tourism model that respects the natural environment while promoting authentic, high-quality experiences. With stunning landscapes, first-class hotel infrastructure and a growing commitment to sustainability, the destination is consolidating itself as a leader in luxury tourism.

It is important to note that Los Cabos’ promotional strategy has been honored in the last two years with more than 30 recognitions from important awards, including the Travel Weekly Readers Choice Awards, Travel Weekly Magellan Awards, MarCom Awards, TravelAge West WAVE Awards, Virtuoso Travel Awards, Global Traveler Leisure Lifestyle Awards, Travvy Awards, Davey Awards and Travel + Leisure. These recognitions are a reflection of the commitment and effectiveness of the initiatives implemented to position Los Cabos as a first-class tourist destination.