The Los Cabos Meetings Industry Cluster Consolidates as an Association and Joins COMIR

COMIR CNT 1

On December 19, Los Cabos celebrates 30 years of American Airlines operations in this tourist destination, a date that symbolizes the airline's collaboration and impact on the economic and tourism development of the region since its first flight in 1994.

To commemorate this anniversary, a special ceremony was held to welcome flight 2592, from Dallas, Texas, which landed at 9:30 a.m. at Terminal 2 of the Los Cabos International Airport.

The arrival of 175 passengers was a significant moment, which included a welcome characterized by mariachi music, a symbol of the hospitality that distinguishes Los Cabos as an international destination.

Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA), highlighted that “American Airlines has been a strategic partner for the growth of Los Cabos, connecting us with key markets that have driven the arrival of travelers and generated an impact on the local economy. This anniversary is a sign of the commitment of both parties to continue positioning Los Cabos as one of the most attractive tourist destinations in the world.”

“At American, we are excited to be able to celebrate three decades of operations in Los Cabos, a sign of our commitment to Mexico and to our team throughout the country,” said José María Giraldo, General Manager of Operations for Mexico, Central America, and the Caribbean at American Airlines. “We are proud to offer more flights than any other U.S. airline in Los Cabos, giving our customers more options to travel and connect with the United States and the world.”

American’s winter seasonal operation from Los Cabos (SJD) will include up to 81 weekly flights to six destinations in the United States, including Austin (AUS), Charlotte (CLT), Dallas-Fort Worth (DFW), Los Angeles (LAX), Chicago (ORD) and Phoenix (PHX).

Since its arrival in 1994, American Airlines has played a fundamental role in connecting Los Cabos with the main cities of the United States, strengthening air connectivity and the flow of tourists to the destination. With more than 30 airports connected in its network, American Airlines has established itself as the leading airline in Los Cabos, transporting the largest number of passengers and offering the highest frequency of flights to this popular tourist destination. Thanks to its service, millions of travelers have access to the beaches and attractions that make Los Cabos a unique place.

The Los Cabos Tourism Trust celebrated this milestone and reaffirmed its commitment to work in collaboration with strategic partners such as American Airlines to continue attracting visitors, diversify markets and foster the growth of the destination. • The Mexican Meetings Tourism Council (COMIR) meets in Los Cabos to define strategies for the sector in 2025.

  • The Los Cabos Meetings Tourism Cluster (CTRLC) joins COMIR, strengthening collaboration and tourism development in the region.
  • CTRLC priorities: Unification of the sector, protection of the Los Cabos brand and improvement of the participant experience through training and development.

Los Cabos, Baja California Sur, January 10, 2025.- From January 8 to 10, 2025, the Mexican Meetings Tourism Council (COMIR) will hold its planning meeting in Los Cabos, Baja California Sur. This meeting aims to establish strategies that will guide the actions of the sector during the next year, with the guidance of a specialized facilitator.

COMIR represents various stakeholders in the Meetings Industry before the authorities of the Government of Mexico, seeking to promote benefits and manage public policies that favor the sector. This meeting brings together presidents of associations and directors of event organizing companies, both nationally and internationally.

A highlight of this meeting is the integration of the Los Cabos Meetings Tourism Cluster (CTRLC), which was established in October 2019. This cluster's mission is to become a leading organization in the industry, collaborating with the academic, business and official sectors to promote the growth and competitiveness of the destination.

This cluster is the second at the national level to join COMIR, which underlines the growing importance of meetings tourism in Mexico. "The integration of the Los Cabos Meetings Tourism Cluster is a crucial step to strengthen our position in the global industry. Together, we can create an ecosystem that not only promotes successful events, but also drives the economic and social development of our region," said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust.

"The average spending of a participant in events is higher than that of a visitor on vacation. This not only amplifies the economic benefit, but also enhances the use of direct and indirect services in the community, generating a significant positive impact both in the locality and in attracting new visitors to the destination," added Rodrigo Esponda.

As part of the CTRLC's strategic priorities, the following stand out:

  • Unification of the sector: Act as a catalyst to connect the actors in the value chain and promote the comprehensive development of the destination.
  • Brand protection: Reinforce the perception of Los Cabos as a unique destination through effective marketing strategies.
  • Improving the participant experience: Collaborating with various entities to implement programs that improve key event services.

“The formalization of the cluster and its integration into COMIR represents a key step to strengthen the collaboration and strategic development of the Meetings Industry in Mexico. For destinations like Los Cabos, this integration amplifies their visibility, reinforces their competitiveness and connects directly with key industry players, ensuring clear and tangible benefits for their positioning as a leading destination in the MICE segment. At the same time, the inclusion of Los Cabos in COMIR enriches our national representation, strengthens our joint strategies and ensures a win-win model that drives the entire industry,” said Michel Wohlmuth, President of COMIR.

During the sessions, COMIR will hold a dialogue with key representatives of the destination to share recommendations and suggestions that drive events in Los Cabos. This collaborative approach is essential to strengthen tourism development and ensure that Los Cabos remains a competitive and reliable destination in the global market.

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