Los Cabos, Mexico's most exclusive tourist destination, will participate in the International Tourism Fair (FITUR) 2025, which will take place from January 22 to 26 in Madrid. This participation represents a key opportunity to strengthen its position as a top-level destination, highlighting its varied offer in luxury tourism, gastronomy, adventure and wellness.

In this edition, 13 companies from Los Cabos, including hotels, DMCs and service providers, will be present at the Los Cabos Pavilion, where they will exhibit the richness and diversity of their tourism proposal. During the fair, the Los Cabos Tourism Trust (FITURCA) will hold more than 60 strategic meetings with key business partners, while the rest of the Los Cabos committee will hold approximately 400 meetings during the three days of the event. In addition, 10 meetings will be held with specialized media to strengthen the presence of Los Cabos in the Spanish market.

As part of its promotional strategy, Los Cabos will organize an exclusive gastronomic experience aimed at media and business partners. At this event, Paolo Della Corte, Culinary Director of the Nobu Hotel Los Cabos, will delight attendees with an innovative menu of reinvented tacos, while renowned mixologist Osvaldo Vázquez will surprise with unique creations inspired by the region's native plants and herbs.

In addition, within the framework of FITUR 2025, Los Cabos was represented at the Ibero-American Conference of Tourism Ministers and Entrepreneurs by Rodrigo Esponda, General Director of FITURCA, who participated in the opening ceremony. This important forum addressed the central theme "The promotion of tourism internationalization in Ibero-America", where key strategies were discussed to enhance the presence of destinations such as Los Cabos in international markets.

Rodrigo Esponda will also participate in an executive roundtable organized by the World Travel and Tourism Council (WTTC). The session, titled “Tourism Infrastructure: A Path to Economic Prosperity and Social Enrichment,” will bring together global industry leaders to discuss strategies in areas such as sustainable tourism, infrastructure investment, and destination marketing. Esponda will share Los Cabos’ experience in implementing sustainable development and tourism promotion initiatives to strengthen its international competitiveness. His participation will contribute to a strategic dialogue aimed at attracting key investments and maximizing the positive impact of tourism on local communities.

During FITUR 2025, FITURCA will also present its new digital ecosystem, designed to facilitate the process of planning trips to the destination. This renewed platform offers a more accessible and interactive experience, with personalized recommendations and innovative features that allow travelers to explore the destination in an intuitive and immersive way. With this initiative, Los Cabos reaffirms its commitment to innovation and sustainable development.

Regarding the Spanish market, Los Cabos has strengthened its international connectivity with the recent inauguration of a new air route between Frankfurt and Los Cabos, operated by the leading airline Condor Flugdienst. This connection will operate between November and April during the 2025 and 2026 seasons, offering European travelers a direct route to the destination. It is estimated that this new route will attract 16,000 tourists, consolidating European tourism as the third most relevant international market for Los Cabos and reaffirming the region's commitment to position itself as one of the most exclusive and safe destinations in Mexico for international travelers.

With this comprehensive strategy, Los Cabos not only seeks to attract tourists but also to establish itself as an international benchmark in the tourism sector, demonstrating its commitment to innovation and excellence.