Hidden Pearls Podcast & Studio, founded by NFL star George Kittle, his father Bruce Kittle and sister Emma Kittle, teamed up with ABC Sports Foundation to host the first-ever “Football for Change” event in Los Cabos, an experience that combines wellness, philanthropy and community service with a shared passion for American football.

With the spectacular landscape of Los Cabos as the backdrop, inclusive American football camps for boys and girls were held, highlighting the one held on Saturday, February 22, in which more than 100 girls participated in flag football, reaffirming the commitment of this initiative to promote sports for all.

“This event is much more than American football,” said Bruce Kittle, co-founder of Hidden Pearls Podcast & Studio. “It’s about creating an environment where wellness, mental health and personal growth meet sport and community work. Our vision is to build stronger, healthier athletes, which in the long run leads to empowered and engaged individuals, not just on the field, but in their daily lives.”

NFL star George Kittle supported this vision by saying, “It was incredible to see my 49ers teammates step up as coaches and mentor these young athletes. Seeing over 100 girls compete, enjoy the game and gain confidence was truly inspiring. This event proves that football can be a powerful tool for positive change.”

Ashley Allen, Executive Director of ABC Sports Foundation, highlighted the broader impact of the event: “We are excited to partner with the Kittle family to make this initiative a reality. At ABC Sports Foundation, our goal is to empower the community through sport. This event perfectly reflected that spirit, generating meaningful connections and promoting the growth of football as well as overall well-being.”

The Los Cabos Tourism Trust (FITURCA) shares this commitment to community development and recognizes the importance of initiatives such as “Football for Change.” “The success of this first event is a great opportunity to show boys and girls the transformative power of sport,” said Rodrigo Esponda, CEO of the trust. “We look forward to continuing to collaborate with Bruce Kittle, his family and the entire 49ers team in future editions.”

As part of this initiative, various volunteer activities were also carried out, such as visits to two schools and a community center, reinforcing the event’s core value: giving back and positively impacting the community. In addition to the football camps, players participated in wellness sessions such as yoga and group activities, underscoring the event’s holistic approach.

The collaboration between Los Cabos and the San Francisco 49ers has been a notable success in promoting sport and tourism in the region. In May of last year, they teamed up to organize a sports clinic in Cabo San Lucas, where 115 children and young people from the community had the opportunity to train with prominent figures such as Patrick Willis and Diana Flores.

This initiative has not only strengthened sports inclusion in the community, but has also reinforced Los Cabos' position as a preferred tourist destination for American football fans, especially from San Francisco. In addition, the alliance has allowed Los Cabos to have a presence in the 49ers stadium and digital assets, promoting the destination to a wider audience. This strategic collaboration has been crucial to increasing tourist flow and consolidating Los Cabos' position in the US market