German tourists stay in Los Cabos for 11 days on average, with an estimated expenditure of $55,490 pesos per person.

The flow of European tourists has produced an economic spillover that exceeds 360 million pesos.

FITURCA participated in more than 60 strategic meetings during ITB Berlin.

Los Cabos continues to consolidate itself as a key destination for European tourism, driven by a notable growth in the German market. The direct flight of Condor Airlines from Frankfurt has significantly strengthened the presence of the destination in Germany and other strategic markets on the continent.

European tourists, especially Germans, are distinguished by their long average stay of 11 days in the region and a considerable expenditure of $55,490 pesos per person during their visit. The unique combination of desert, ocean and mountains in Los Cabos is the main attraction for European travelers, who seek authentic experiences and a deep connection with nature.

Since November 2024, the influx of European tourists has generated an economic impact of more than 360 million pesos, reinforcing Los Cabos and Baja California Sur as a high-value tourism destination for travelers seeking luxury, adventure and immersive experiences.

Since the inauguration of the direct Condor Airlines route between Frankfurt and Los Cabos, demand has been remarkable. The first season, which runs from November 3, 2024 to April 27, 2025, has registered more than 13,000 seats sold on the route. In addition, this connection not only attracts passengers from Germany, but also offers strategic connections from key markets such as Italy, Switzerland, France, Austria, Poland, Spain and the United Kingdom, among others. The second season is scheduled to begin on November 3, 2025 and conclude on April 10, 2026, reflecting the growing popularity of Los Cabos as a tourist destination among European travelers.

Promotion of Los Cabos at ITB Berlin

As part of its positioning strategy in Europe, Los Cabos had a prominent participation in ITB Berlin, one of the most important tourism fairs in the world. Before the official start of the event, the destination was part of an exclusive meeting of the Unique organization, where it presented its offer to 25 travel advisors from the luxury segment, being the only destination from Mexico and Latin America at the meeting.

During ITB, more than 45 meetings were held with key business partners and 13 meetings with the media, exploring opportunities for collaboration and media coverage. In addition, Los Cabos participated in an exclusive event, where it met with the main media in the sector. These meetings were fundamental to strengthen the presence of the destination in the German market, establish new alliances and plan future synergies.

Additionally, within the framework of ITB Berlin, Los Cabos organized an exclusive event with the participation of business partners, media and tourism service providers. This meeting served as a key platform to present the nature and adventure offer of the destination. Nautilus, one of the leading adventure tourism operators, presented unique experiences such as glamping, aquatic safaris and encounters with the biodiversity of the Sea of ​​Cortez, highlighting Los Cabos' commitment to responsible exploration and conservation.

Renowned brands from the sector participated in these activities, including Grupo Solmar, Marquis, Le Blanc, México Planners, Sunrider and Nautilus, who exhibited their tourism offering.

With an unmatched combination of nature, adventure and exclusivity, Los Cabos continues to consolidate itself as a first-class destination for European tourism. The connection with Frankfurt, the growth in demand and the preference of the German market for immersive and high-level experiences reinforce its position as one of the most attractive destinations in Latin America for international travelers.