• An investment of more than $900 million in luxury hotels is expected over the next three years.
• An increase in flight offerings is expected over the next six months: 920,100 domestic seats, 1.2 million from the U.S., and 44,000 from Canada.

As part of the 49th edition of the Mexico City Tourism Fair, the Los Cabos Tourism Trust (FITURCA) presented the “Viajeros Creando” campaign, a collaboration with Alonso Vera, known as Pata de Perro. This initiative chronicles the travel experience of a group of renowned artists from different disciplines, on a tour of Baja California Sur aboard a Porsche, a brand that will soon open its first branch in Los Cabos.

The campaign's objective is to inspire road trips by showcasing the cultural and natural richness and diverse personalities of the region's main destinations. Through the voices and perspectives of film, music, photography, and literary artists, the tour covered Cabo San Lucas, San José del Cabo, Santiago, Miraflores, La Paz, and Todos Santos.

As a result of this trip, various audiovisual materials will be produced, including a photo chronicle, a travel diary, an original musical theme, and a short film, pieces that will reflect the experience and essence of Baja California Sur.

More than 80 strategic meetings

During the Mexico Tourism Tianguis 2025, the main business platform for the national tourism sector, FITURCA developed an intense agenda focused on diversifying and strengthening its positioning in various segments. Rodrigo Esponda, General Director of FITURCA, highlighted the holding of more than 50 meetings with airlines, tour operators, and travel agencies, including Copa Airlines, Volaris, Despegar, Expedia, Pricetravel, and Euromundo, with the goal of expanding connectivity and commercial opportunities for the destination.

In addition, more than 30 meetings were held with local, national, and international media to provide updates on tourism offerings, the results of the first four months of the year, projections for the next six months, and promotional and marketing efforts aimed at positioning Los Cabos globally. “Los Cabos is consolidating its position as an internationally connected destination that offers an exceptional travel experience. An investment of over $900 million in luxury hotel infrastructure is projected over the next three years, with the opening of more than 900 rooms and the arrival of renowned brands such as Raffles Hotels & Resorts, Soho House & Beach Club, Park Hyatt Los Cabos, Rosewood Residences Old Lighthouse, Amanvari, St. Regis Los Cabos at Quivira, St. Regis Residences, and SIRO,” stated Rodrigo Esponda.

He also highlighted that a significant increase in flight schedules from primary markets is expected over the next six months: 920,100 domestic seats (4.3% more than the same period in 2024), 1.2 million seats from the United States (an increase of 13.6%), and 44,000 seats from Canada.

FITURCA's participation in the Mexico Tourism Fair is part of the joint effort of the Baja California Sur delegation, made up of more than 30 companies and the tourism trusts of Mulegé, Loreto, Comondú, La Paz, and Los Cabos, with the goal of forging agreements that promote regional tourism development.

FITURCA reaffirms its commitment to positioning Los Cabos as a world-class destination, innovating its promotional strategies and forging alliances that benefit both the tourism industry and the South California community.