The Los Cabos Tourism Board (FITURCA) is proud to announce that it has been honored with two of the highest recognitions at TravelPulse Canada's 2025 Reader's Choice Awards, held on May 15 at the Four Seasons Hotel Toronto.

FITURCA was recognized as "Destination of the Year (Mexico)" and "Tourism Board of the Year (Mexico)," thus consolidating its leadership and excellence in promoting Mexican tourism to the Canadian market.

The ceremony brought together more than 500 leaders and professionals from the global tourism industry for an evening that celebrated the innovation, quality, and commitment of key players in the sector. Reader's Choice Awards winners are selected exclusively by vote of travel agents across Canada, making these awards a true reflection of the trust and preference of Canadian travel experts. “Receiving these recognitions, given by those who closely understand the needs and expectations of Canadian travelers, is an honor that motivates us to continue innovating and offering unique experiences in Los Cabos,” said Rodrigo Esponda, General Manager of FITURCA. “We deeply appreciate Canadian travel agents for their trust and the entire FITURCA team for their dedication to positioning Los Cabos as a world-class destination.”

TravelPulse Canada's Reader's Choice Awards are considered the most important awards event in the Canadian tourism industry, highlighting destinations, hotel brands, airlines, and tour operators that have made a significant difference in the sector. The 2025 edition reaffirms FITURCA's commitment to excellence, innovation, and hospitality, pillars that have made Los Cabos one of the favorite destinations for international travelers.