For the fifth consecutive year, Los Cabos is participating in IMEX Frankfurt, one of the most important trade shows in the world for the meetings industry, with the goal of strengthening the destination's position in the global market, especially in Europe.

The Los Cabos delegation is made up of 12 strategic partners representing hotels, DMCs, and companies specializing in experiences and services for the meetings industry. This year, the participating hotels are Bahía Hotel & Beach House, Grand Fiesta Americana Los Cabos, Marquis Los Cabos, Solmar Hotels & Resorts, and Zadún, a Ritz-Carlton Reserve. The DMCs that are part of the delegation include Amstar DMC, Connect DMC, Destination Mexico, InCabo Travel, Maritur DMC, and Mexico Planners DMC. Additionally, Del Cabo Events represents companies dedicated to event experiences and services.

“Meetings tourism is a strategic opportunity for Los Cabos. In the first quarter of 2025, our destination welcomed more than 1.38 million international tourists, and the meetings industry is consolidating its position as a key driver for diversifying and strengthening this influx,” stated Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA).

As part of the strategy to improve connectivity and facilitate the arrival of groups from Europe, the participation of Cóndor Airlines stands out. It will showcase its executive cabin on the exhibition floor and promote the direct Frankfurt–Los Cabos flight. This air connection is a key gateway for meetings and incentive tourism from Europe.

During IMEX Frankfurt 2025, the Los Cabos delegation will give 12 presentations to more than 150 event planners, all of them key decision-makers in the organization of meetings and incentives. Additionally, nearly 500 business meetings will be held, including meetings with tour operators such as Classic Golf Tours, Dertouristik, Berge & Meer, and Studiosus, which will strengthen Los Cabos' presence in the European market.

Los Cabos' agenda at IMEX Frankfurt 2025 includes strategic meetings with business partners in the city, the Mexican Consulate in Germany, and the media, with the aim of strengthening the international promotion of the destination and generating new alliances that drive regional tourism development.

"At IMEX Frankfurt, we reaffirm our commitment to consolidating Los Cabos as a competitive and reliable destination for meetings and events, generating new business opportunities and international alliances that drive sustainable growth in the region," concluded Rodrigo Esponda.