The Secretary of Tourism, Economy and Sustainability (SETUES), Luis Humberto Araiza López, reported that the campaign "United We will Reactivate Tourism" has been launched, with the purpose of reporting on the activities carried out by the States of the Republic in times of pandemic in order to give tourists confidence about the security measures of Mexican destinations.

This strategy will last 32 days by ASETUR and will provide through the website and social networks timely information on the measures imposed by each federative entity for the orderly and responsible reactivation of activities, since tourism is one of the main economic engines of the country, and unfortunately one of the sectors most affected by the health crisis.

He also indicated that this new modality will be of great help to position BCS as a destination of quality and committed to health.

Finally, he called on Mexicans to join forces for the recovery and development of tourism, sharing this campaign under the hashtag #UnidosReactivaremosElTurismo, while he invited them to visit the page www.asetur.mx; o the association's social networks; Twitter and Instagram: @asetur_mx, Facebook @aseturmex and Linkedin: @Asetur México, to access this information