The Secretary of Tourism, Economy and Sustainability of Baja California Sur, Luis Humberto Araiza López mentioned in an interview for Los Cabos a la Carta that the disappearance of the Tourism Promotion Trust has meant a severe blow to the promotion of the tourist destinations of Baja California Sur and the other states of the Mexican Republic, thus leading them to search with their own means for alternatives that allow them to sell and offer their tourism products and services.

"Knowing that international tourism plays an important role in this recovery, we undertook the task of doing cinergia, the secretaries of tourism of the states, and we created this campaign called Reactivate el Turismo" The secretary mentioned inviting the community to join the hashtag #ReactivemosElTurismo in their social networks to strengthen this campaign that benefits providers of tourism services and products in this state and the rest of Mexico.

During 32 days each of the states that make up the country will be promoted in order to disseminate its historical quality, culture and above all hospitality for national and international tourism.

Despite the fact that Baja California Sur has recovered more satisfactorily than other destinations, it is necessary to support and make us ambassadors for the beauties of Mexico, as Luis Araiza López said.

Many festivals and events had to make changes in their structures to be witnessed by citizens, such is the case of the International Film Festival that will be presented virtually, as well as the Bisbee's Tournament that had to maintain the highest standards of security making it a private and specific event for the sport fishing community, explained Secretary Luis Araiza López regarding the adaptation that this destination has had to have in the face of the pandemic.

It also reported that the occupancy of Loreto is exceeding 30% which indicates that it is on the rise, with the good news that BCS is a highly sought after destination worldwide, driven above all by the new direct flights confirmed from La Paz to Phoenix, Loreto to Dallas, marking a breakthrough in connectivity, auguring a great 2021.