Carried out by the newspaper El Financiero and broadcast on Sky channel 160, Bloomerg, the “Travel Business Link” Forum dealt with the most relevant issues regarding the reactivation of tourism compared to 2021. With the intervention on the first day of Gloria Guevara, president of travel and tourism worldwide, Afonso Pasquel, president of the Questro group in Los Cabos and the vice president of YATA, gave the most relevant information regarding the current situation of tourism in the face of the Covid 19 pandemic.

The secretary of tourism, economy and sustainability in Baja California Sur, Humberto Araiza López had an important intervention where he explained the axes of the reaction of the tourist markets to the current crisis. He also mentioned possible solutions to these, as well as the outlook for investors and tourism workers.

On the second day of this interesting forum, the president of Pueblo Bonito Ernesto Coppel, as well as the president of Palace Resorts, José Chapur and Alejandro Zozaya, CEO of Apple Leisure Group, spoke, where financial issues around the tourism where the national sector has stood out for its speedy recovery, as well as the airlines because they did not have support from the government to solve and face the crisis due to the pandemic.

On the third day of this forum, the challenges and strategies for the reactivation of tourism were taken into account.

With the presentation of Rodrigo Esponda, general director of FITURCA, Darío Flota, general director of CPTQ; Marcos Constandse VP Finance Administration and CEO of Grupo Xcaret and Freddy Domínguez, Vice President of Expedia Group LATAM, it was reported that tourism is seriously affected in employment opportunities and quality of life, it has been a wake-up call to the industry tourism and the importance of job creation; It is necessary to work together giving the product high quality and above all to offer health security.

In this regard, Rodrigo Esponda mentioned that we have worked in health security, that the Americans come that we want them to come, that is, that they invest in the luxury experience. Cabo is 70% of the comparison with the previous year, this shows that its recovery has been immediate, so it is necessary to revalue the average expenditure that tourists invest in the destination and in Mexico.

Freddy Domínguez congratulated FITURCA for its work in Los Cabos, invited to continue with the promotion and invited to continue “putting the batteries” to continue collaborating in this reactivation.

Undoubtedly, technology helps to a great extent to segment the market, hybrid meetings take another step towards a return to normality, technology supports the research of the target market allows to focus more precisely on the target audience and new strategies advertising, a great point for promotion. This is how Darío Flota mentioned it.

Marcos Constansde said that travelers should feel that Xcaretes a refuge, they implement the Security 360 protocol, a hygiene model with 1,300 protocols to make a safe destination.

The challenges and strategies are personalizing private trips and guaranteeing hygiene safety, said RodrigoEsponda, real estate has increased and the alliance with business partners is supported by technology.

Finally, Rodrigo Esponda mentioned that 2021 has great challenges in the economic issue, there is an opportunity for a high level of tourism, and to count on the private sector to increase competitiveness