A yearly convention attended by 886 exhibitors, more than 10 thousand companies from 165 countries or regions from all five continents,  all related to the tourism industry.

With the purpose of exposing the natural wonders, wealth and tourist offerings in Baja California Sur, for a global market the State Tourism Trust (FITUES) and the Los Cabos Tourism Trust (FITURCA) participated in this, the 39th edition of the International Tourism Fair (FITUR), organized by the Madrid Trade Fair Institute (IFEMA) which took place in Spain from the 24^th thru the 27^th of January, 2019.

Attending this great convention in representation of the State of Baja California Sur was Secretary of Tourism, Economy and Sustainability, Luis Humberto Araiza Lopez, where the state official held numerous meetings with the main leaders of the industry worldwide, in order to continue generating productive strategies that enhance the level of the travel industry in B.C.S.

In this respect Secretary Araiza explained that this business gathering represents a major platform of importance for the state, since 886 exhibitors and more than 10 thousand four hundred companies from 165 countries or regions where present, and with many of who he expected to strengthen commercial ties in Pro of growth and economic development for the southern Baja Peninsula state.

He also stressed that FITUR has here the perfect opportunity to strengthen the presence of the state, in various European markets and thus achieve the arrival of more international visitors, resulting in greater economic benefits for all the destinations in Baja California Sur.

He also explained that “…It allows for an exchange of experiences and knowledge in the topics of: Fitur Cine - dedicated to the film enthusiasts traveler, in addition to other viable methods of attracting tourists, such as: Fitur Gay, Fitur Heath, Fitur Tech and Fitur Know How, in which technology and advancement play an essential role with an intelligent and contemporary sector of tourism consumers”.

The Secretary added that during Fitur 2019 more than a dozen new participants were in attendance such as: the Official Representations of Djibouti, Finland, Ras al Khaimah Emirate and Sierra Leona, as well as exhibitors from the Cook Islands, Macedonia, Pakistan, Papua- New Guinea, French Polynesia, Serbia and Sweden. Turnout expected to surpass the 251 thousand attendees, during the three days of this beginning of the year trade fair.

Finally, Luis Araiza emphasized on the efforts aimed at promoting B.C.S., "…We will intensify our promotion as well as expand our horizons, continuing to position our state as the world class destination it is as well as part of the best  Mexico has to offer ”, concluded the Secretary of Tourism.

Through the FITUES and FITURCA, Baja California Sur exposes its beauty and it´s tourist offerings to the world at the International Tourism Festival (FITUR), in Madrid, Spain.

Translation by Tony Perez Dillon