CANIRAC and FITURCA agreement for tourism promotion

Firma CNT 1

The Tourism Trust of Los Cabos (FITURCA) and the National Chamber of the Restaurant of Food and Spiced Food (Canirac) signed a collaboration agreement in favor of the tourist promotion of Los Cabos at international and national level.

This agreement establishes the bases of collaboration between both organizations to attract more tourists to the destination and generate greater economic development in Los Cabos, all this without compromising the use of additional resources and as a first step to incorporate affiliated restaurants in the private trust of Promotion, recently created.

The agreement considers the support and participation of CANIRAC members, offering tastings in the most important promotional events of the destination and the opportunity to offer complimentary dining experiences for press travel assistants, travel agents and tour operators in restaurants affiliated with CANIRAC, among others. For its part, FITURCA will open spaces in promotional work to recognize the cuisine of Los Cabos and restaurants that are part of the experience of tourists visit the destination.

In this regard, Rodrigo Esponda, General Director of FITURCA mentioned that “gastronomy has become a very important differentiator in Los Cabos, about 70% of visitors go out to enjoy a restaurant in the city for at least 1 night during their stay , therefore the importance of this agreement between FITURCA and CANIRAC ”.

For his part, Gustavo Laborde, President of CANIRAC expressed the following: “We know the importance of gastronomy in the destination, which is why all members affiliated with CANIRAC are committed to this agreement that, the more relationships, negotiations and alliances generated for tourism, more economic resources will be allocated to help the less favored through events and festivals. ”

With this agreement, the efforts of FITURCA and CANIRAC are aligned on the same objective, that of attracting a greater number of tourists to grow the economic spill in Los Cabos.Firma CNT 2

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