The representative of the Tourist Trust of Los Cabos, Manuel Díaz Cebrián, in addition to coordinating the tourism promotion efforts for Los Cabos, also coordinates efforts with two private companies  represented by Polo Sánchez-Valle and Vicente Salas, who carry out promotional projects to truly maintain the tourist image of Mexico in Europe through a new concept called MX Connect.

Manuel Díaz Cebrián, Tourism Promoter: “We associate 3 companies to cover a little bit the gap left by the lack of promotion in Mexico itself with the closure of the Federal Tourism Office, so what we are organizing is road shows and presentations to all the industry of the country, so that somehow Mexico continues to have presence and presence of Mexican experts who live in Europe ... "

This project started already during the World Travel Market in London last November 2019.

Manuel Díaz Cebrián, Tourism Promoter: “Well, we started working in the UK with road shows in 3 different cities, with great success by the way… and we have a road show program in different cities, we are going to cover Germany, France, Spain, Switzerland and Benelux besides the United Kingdom again ...

The key to maintaining the promotion and tourism image of Mexico is to convene tourism professionals and

specialized media.

Manuel Díaz Cebrián, Tourism Promoter: The idea is to have a press, travel agents, which is somehow, the part of the market that we have neglected a little, we have worked a lot with tour operators, travel agents are organized in regions of cities a little more remote, which are the ones we are approaching the Mexico product ..

The financing for MX Connect comes from a participation of its companies and the commercialization of the event with the products and services, where they offer image presence and a package of promotions possibilities to the participants, in addition to other events.

Translation by Tony Perez

Edition Allan Cobos Zapata