We present the exclusive interview that the team of Cabovision.tv conducted to Francisco Madrid, Doctorate in Tourism, from the International Tourism Fair of Spain FITUR 2020

If until last year I was director of the Faculty of Tourism and Gastronomy of the Universidad Anáhuac México, and this year the university has decided to support me to undertake a new initiative, the launch of a Think Tank, a strategic thinking center, to work as the hand of the tourism business sector in our country, in the construction of a better positioning of tourism in people, we say that there is a lot of information, but despite the relevant information, by the way, the size of the tourism GDP by itself, it could be enough to end any discussion of the importance of tourism, it must be recognized that tourism is not the protagonist of the country's agenda, nor in the great economic, political decisions, nor in the opinion leaders opinion is present, we want then, recognize that we have not been able, neither with the information, nor with the work of the industry to move society, to captivate the society; The center, then, has as a distinctive sign, the passing of the data to the story about the importance of tourism to better position the tourism sector. Every 10 days or so, we will generate a document with some relevant angle for this topic or to build solutions for the industry, or to strengthen our position as an academic research center; the project is underway, it has its website and its twitter account, it is, if you put cicotur anahuac already can find it, the twitter account is @ cicoturanahuac ...

I believe that the government as a whole has to put its own distinctive signs, they have arrived with enormous democratic legitimacy that no one can spare and they define their priorities, they have defined their priorities in tourism, the topic is very clear, we would like and we think other things, what I think is that we have to be able to add, we don't have to impose an agenda, that will not change, and we are very wrong if we believe that we are able to impose an agenda, what we have to do is to understand what the agenda is, to help them with that agenda, and I believe that tourism has a place, because that social agenda is the distinctive sign, it seems to me, of the government find in tourism an ally, but We have to say a little, the thread of what I propose with this stamp is not only to come to say is that tourism imposes this, no, it is to convince them, understand that society is more attentive to what happens and understand how it benefits these things are efficient ...

They do not remain the same, there is sure an acknowledgment of receipt but also, if you check what happened in Cabo in December with international passengers, because it grew 8%, maybe what happens is that the destinations that have capacity have to make a living by themselves, as Cabos is doing, and they do it very well, Vallarta grew 0.5% did not lose, maybe there is a strategic slope to attend, I think we are, it is very difficult to establish summary judgments, there are realities and we have to adapt to these realities ...

We made a timely study of the topic that on the website I have quoted can be downloaded, and we recognize that you cannot go against technology, that you cannot go with such a strong trend in the market, but that you have to propitiate a situation of couple court, it is good that families are dedicated to this business as a complement of income, but that they pay taxes, and that on the subject of the study that we did on behalf of the National Association of Hotel Chains, the Ministry of Finance already assumed it and put in the Miscellaneous Fiscal; what is needed today is that what is already in place is fulfilled, and that is that they are Service Providers that have to pay taxes, VAT and income tax in principle, we suggest other stages right there, we know that for example in the Senate Work is being done on an initiative to modify the general tourism law, so that there is no doubt that they are Tourism Service Providers.

Translation by Tony Perez

Edition Allan Cobos Zapata