In an exclusive interview with Rodrigo Esponda, Dir. Of the Tourism Trust for BCS he tells us details about his participation in the International Tourism Fair in Madrid, Spain

Well look Armando we have achieved several very interesting negotiations with Tour operators and wholesalers from the Spanish market, with which we have developed strategies,  among them, obviously the Corte Ingles, with which we have a working relationship of many years, with Logitravel which is another of the larger companies  with AVASA, which is a consortium of travel agencies,  located in different parts of Spain, and has also had  very relevant production, according to airlines such as Aeromexico and Iberia. We also had  meetings with the main companies and with  Governor César Mendoza with whom we reviewed the communication programs, established marketing strategies and are reviewing in order to have a direct flight from Spain to Los Cabos in the short term, obviously by a season, which is the summer season, hopefully next year, 2021 it can happen. We had a meeting with the president of the consortium called ABORIS, which is a very large consortium that has acquired several companies in Spain, and with them we have been reviewing the data, so it has been very productive obviously we were also with TUI that’s the company as you know is flying from London, we check what’s the result of the veins, which are being generated, we signed the world purchasing congress that will be held in the destination next October, so very positive things also ...

 This is the world purchasing congress, it’s a congress that will be held in October and is organized by the UNWTO, so it will be the first congress that  UNWTO holds in our country, in Mexico, and will be attended by the Secretary General and many other officials and that in addition it is understood in the sense of purchases not only of what can be generated from transactions, but of local purchases, that is, what this congress is looking for is to encourage the consumption of local products, expertise and services, so we are sure we have a lot to offer ...

Obviously the primary market for us remains and will remain the United States, we are not neglecting it, simply the European market is an incremental market that will generate a position in the European markets that will give us incremental tourists who stay longer, than It gives us global positioning, which gives us brand presence, but obviously the United States market will continue to be, and right now the FITURCA team is in 3 cities in the United States doing caravans, promotions in different segments, that we will continue to do so very proactive but obviously participating in fairs like this gives us a relevance and an international presence that Los Cabos as a destination definitely deserves.

There are very interesting events before, next week there is the world aviation congress where we negotiate (air traffic) routes.  That will be in Indianapolis, and there we will be gathered, and after the Indianapolis congress, we will be at ATV in Germany which is also very event important.

Translation by Tony Perez

Edition Allan Cobos Zapata