In alliance with the Los Cabos Tourism Trust (FITURCA), the Professional Convention Management Association (PCMA) chose for the fifth consecutive year the tourist destination of Los Cabos as the venue for its forum for the meeting of national and international corporations that had the opportunity to share their experience and vision about the wide world in the international tourism market. This event is the first one held in Los Cabos, thus reactivating group meetings and conventions.

Following strict health safety regulations, Hard Rock Hotel Los Cabos opened its doors to an audience of ninety representatives from the local hotel, gastronomic, tourist agencies, suppliers and media sectors to publicize the new strategies that will be used to innovate. in the fulfillment of meetings, conventions and events following the guidelines imposed by the new reality for the tourism market.

"The contraction of world tourism was 44%, representing 180 million tourists, which gives a total of 145 billion dollars in losses, resulting in the loss of 100 to 120 million jobs in the tourist union," Luis reported. Humberto Araiza López, Secretary of Tourism, Economy and Sustainability explaining that it is a matter of urgency that destinations follow the protocols that will guarantee the success of a prompt reopening, giving Los Cabos as an example, which thanks to the discipline applied in the sanitary guidelines has Obtained the Clean Point Certificate and recently the Safe Travel seal by the World Tourism Council.

The purpose of the PCMA is to bring together international corporations, event planners, marketing experts and meeting planners in a single forum so that the audience can get to know their professional development, business strategies, international alliances as well as the new trends in the realization. of events mixing creativity and technology to venture into digital media as a measure of adaptation to the new reality we are living now because of the Covid 19.

For his part, Rodrigo Esponda, Director General of the Los Cabos Tourism Trust (FITURCA) commented that the purpose of this meeting is the exhibition and exchange of ideas as they take on greater relevance this year in contrast to previous ones due to the challenges that They impose the new protocols to carry out tourist and commercial activities.

"For Los Cabos it is of great importance to show the industry that the destination is ready to continue receiving world-class conventions and events, while providing certainty that the destination has specialized personnel to ensure the safety of attendees," he said. Rodrigo Esponda acknowledging the great work that the sector has carried out in managing sanitary measures.

"Los Cabos is ready to receive new events," said the director, thanking each of the speakers for their participation as well as the experience and professionalism they demonstrate in trusting and supporting this cause, also mentioning that more meetings are being sought at the local, national level. and international for the rest of the year.

The aforementioned forum also included the participation of the Commercial Director of the Hard Rock Hotel Los Cabos, Leonardo Mena, as well as the presence of Casa Hogar Los Cabos and Jesús Aguilar, president of the PCMA Mexico chapter.