The presentation of the V edition of the PCMA Chapter Mexico, made known the professional points of view of important collaborators of the meeting industry of Mexico and the United States, being the first intervention presented by Marco Rea, general director of AB Planning who gave Knowing the importance of sales in each corporation, thus promoting the fact of improving communication and persuasion skills to break down the barriers regarding the offer of the tourist destination. He also mentioned that the ability to convert opportunity areas to advantages is essential to offer the Los Cabos tourism market as a global one, breaking the stigmas of high prices to convert them in favor of sale.

For his part, Marie Lou Coupal, Director of MMBC (Meeting Business Canada) and former president of PCMA Canada, who connected via Zoom, made his perception known according to the panorama that tourism is currently experiencing worldwide. Her concern focuses on the customer experience, innovation and adaptation of the service with new work tools such as micas, although not all organizations have them at their fingertips. For her, innovation and service must be focused on the new needs of customers.

Lorena Macedo, specialist in advertising and marketing who has national awards and incentives from the Gayosso Group, explained the importance of offering the client a real and pleasant experience. She commented that the industry is facing the greatest challenge of these times when facing fear for the millions of accumulated cases of Covid in the world, which has generated anxiety in customers and providers of products and services. That is why special attention must be paid to adapting the use of consumer utensils, as well as sanitizing and hygiene control of the spaces where the next events are presented, generating confidence for the attendees. She also spoke of the importance of reducing the days of stay for those attending the events as a precautionary measure.

Meredith Merrill, director of Care Delivery Programs highlighted the altruism and concern for vulnerable communities as well as the alarming crisis that has caused the pause that the tourism industry had to take in recent months, in figures. The airlines loss alone has been of 314 trillion dollars and explained that the housing occupancy is from 5 to 50% worldwide. In its range, the adaptation has been complicated since the borders are closed in Canada, the place to which it used to travel frequently, which has caused innovating with video conferences.

Whoever surprised with his innovative presentation was undoubtedly Luis Lambarri, CEO of IFAHTO, an agency specialized in the production of communication events and promotional marketing, putting on the table the most avant-garde issues of the day as he mentions the renewal of the diffusion of events, as well as the digitization of meeting points as an extraordinary measure to guarantee a pleasant experience for customers and businessmen. Virtual forums, specialized webinars and hybrid conferences mixing face-to-face and virtual communication as the latest trend in organizational and event communication.

Finally, Sara Haywood, Vice President of the Conferences at the National Council for Behavioral Health mentioned that finances have been threatened due to the loss of 6,500 opportunities in her company, which is why they have used virtual media to recover and get closer to their clients. and create the value of information through digital media, which has generated a cost similar to what they did when they invested in travel, since creativity has a cost. Mention the importance of good posture and lighting to retain customer attention and generate a successful sale.

Without a doubt, the new normality has generated drastic changes in the tourism industry not only in Los Cabos but throughout the world.

The possibilities offered by new technologies open the doors to a new modality one hundred percent adapted to the needs of people, so it is important to keep abreast of new tools and modalities to continue making events a transcendental and exciting fact.