This Saturday the fifth edition of the PCMA Mexico Chapter was held in Los Cabos, Baja California Sur. Hand in hand with the Los Cabos Tourism Trust (FITURCA), it was possible to carry out this forum, which was the first to be held after the destination reopened due to the pandemic caused by Covid 19.

In this event, the highest international representatives of marketing and advertising were presented where they explained the new challenges that the meeting industry, event organizations and the implementation of digitization will face in order to better function.

Rodrigo Esponda, CEO of FITURCA, said in an interview that this is the first of many events in the destination and that he hopes more can be done. He also commented to the media that the meetings industry has a contribution of 6.8% of GDP for the state of Baja California Sur and represents 20% of the fourth night of the destination, which is of great importance.

The destination has had a gradual but correct recovery, says Rodrigo Esponda, mentioning that currently the guest's profile has changed, as younger people with higher incomes arrive, as well as entrepreneurs.

The general director of FITURCA also commented that they hope that from the summer of next year the influx of visitors to the destination will be able to match the estimated to achieve growth, thus anticipating the recovery of the meetings sector, mentioning that, to date, groups have arrived reduced although they have mostly been confirmed for 2021.

The most important message that FITURCA and the Ministry of Tourism want to spread with this event is that the events can be carried out in the destination, correctly fulfilling all the health protocols for the prompt economic reactivation that is very necessary for the well-being of the inhabitants. of the destiny of Los Cabos.

FITURCA has four tourism campaigns that have been very successful and useful for recovering from the tourist tension that the world is currently suffering: "Yes or yes", "Wear a Smile", "Love at First Sight" and "Los Cabos Rules" These are the four tools with which, together with the lodging tax and the support of the private sector, have allowed the tourism sector to sustain itself to move forward.

Compared to other destinations in the Mexican Republic, Los Cabos has a different dynamic of reactivation since 80% of its guests are international in nature, the majority being from California and Texas, thus allowing the tourist and economic reactivation of the destination to be faster. Another sector of support is that of real estate, timeshares and owners of the luxury segment.