"The image that Los Cabos projects before the national and international tourism market is very good," says Luis Humberto Araiza, Secretary of Tourism in Baja California Sur in the fifth edition of PCMA Los Cabos, Mexico chapter, mentioning that work has been done on the Hand in hand with promotional trusts trying to maintain contact with service providers who have carried out the strict sanitary measures imposed by the government to prevent the spread of the Covid virus 19.

 Los Cabos has obtained various certifications thanks to their obedience and discipline to follow hygiene measures, such as Punto Limpio and Viaje Seguro, give Los Cabos the assurance that they have done a good job in developing the pandemic, proving to be a Transparent and collaborative state so that the largest market, which is abroad, feels confident and safe to travel.

 The secretary mentions that FITURCA is a key organism since it is an organism that recovers thanks to the lodging tax, which gives it transparency regarding the expense invested in tourist advertising, guaranteeing a stable and safe promotion for the national and international market.

 The secretary insists that the State of Baja California Sur has done things well in terms of health security, hoping that a return to normality will soon be possible.

 Last year Los Cabos closed with 4,200,000 visitors between cruises and air travel, so it was expected that this year's increase by 10%, however, it will not be possible due to the pandemic and an approximate of 3.5 million is expected at end of the year.

 To conclude, Luis Humberto Araiza mentioned that it is time to remain united, generating alliances with the entities of the tourist sector of Los Cabos, mentioning alliances with CONAGO, CNET and Banking to strengthen tourism-related activities since tourism advertising has changed.