For this second long weekend of the year, which runs from March 17 to 20, the arrival of 40,000 tourists to South Californian destinations is expected, with an estimated economic benefit of more than 357 million pesos for the chain of tourist services. reported Maribel Collins, head of the Ministry of Tourism and Economy (SETUE).

In this regard, he pointed out that in communication with the Hotel Associations and Tourism Trusts of the municipalities, an average hotel occupancy of 75 percent is reported in Baja California Sur, being the municipality of Los Cabos due to Spring Break, the destination with greater influx of tourists for these days.

Maribel Collins invited citizens to be tourists in their own state and enjoy the wonders that the half peninsula offers; He also mentioned that for these days several events were held, to which families could attend, such as the Beach Volleyball World Cup on the Malecón in La Paz, the Traditional Festivals of San José del Cabo, the Sashimi Fest of Los Cabos in the La Playa Village in the Marina of Puerto Los Cabos.

In the same way, she said that the 1st. Artisan and Artisan Fair, in which 300 South Californian talents from the 5 municipalities participate, will continue in the Plaza de la Reforma of the State Government, where regional products and handicrafts are being exhibited and sold.

The Los Cabos Tourism Trust made the presentation of the exercise carried out during 2022 where an overall growth of 35% in the destination was announced, as well as a considerable increase in the total of national and international arrivals to the destination.

With the presence of the Undersecretary of Tourism in Baja California Sur, Fernando Ojeda; as well as the Technical Secretary of FITURCA, Mauricio Salicrup and the general director of the Trust, Rodrigo Esponda, as well as great exponents of the tourism industry, the results of a year of successful work for the destination derived from the good use of resources were announced. obtained for the promotion of Los Cabos, resources that have broadened the world's perception of Mexico as a top international destination.

With a specific strategy that allows maximizing competitive advantages based on sustainability, diversity and inclusion, luxury, gastronomy and Wellness (integral health), FITURCA proposes a segmentation that allows Los Cabos to continue increasing business proposals in the national and international markets.

In addition, strategies such as the Sí o Sí campaign and the development of more than 85 creative materials for the promotion of the destination have allowed the expansion of national tourism, causing greater interest among Mexican residents themselves.

Rodrigo Esponda, director of the Los Cabos Tourism Trust, reported that it has been possible to connect with 15,728 travel agents, in addition to adding one more recognition by Virtuoso as the best tourism office worldwide, where there was great competition highlighting the arduous work carried out by the trust to achieve one of the most important recognitions in tourism worldwide.

Another of the great achievements of this 2022 was the opening of emerging markets such as Brazil, Colombia, Germany and Spain, the latter with the first direct flight operated from Madrid to Los Cabos.

Without neglecting the Meetings Industry, one of the most important segments for the development of the destination, Rodrigo Esponda informed that strategic alliances have been maintained with PCMA, MPI, Matriz Global Events, Prestige Meetings among many others, adding the presence of FITURCA in 39 industry events that have provided virtual training to more than 250 meeting planners.

On the other hand, 14 group presentations were held at IMEX Americas held in October where, in addition, 30 representatives of the value chain were obtained with an individual appointment schedule, a meeting with the Advisory Board and a presentation with 200 meeting planners in collaboration with MPI added the more than 500 appointments of the Los Cabos delegation.

Finally, emphasis was placed on a new promotion projection that will include the implementation of new tools within digital marketing that includes everything from blogs to presence on various platforms to enhance campaigns that allow approaching new markets with 14 campaigns that are in execution to maximize the return on investment that is carried out in 9 campaigns within the United States, four in Mexico and nine more in Canada.

The hotel and business sector, the works are organized to cover the activities that will take place from March 5 to April 8, on the occasion of the Spring Break 2023 season, a period in which the arrival of approximately 45 thousand is expected. foreigners, informed the municipal director of Civil Protection Leticia Rivera Leggs.

In this regard, he stated that a meeting was recently held with representatives of the Los Cabos Hotel Association, to publicize the issue and the support they require from local authorities: "they are expected to leave a significant economic benefit in the municipality of Los Cabos, particularly in Cabo San Lucas where we will work in close communication with the delegate Raymundo Zamora Ceseña, since the largest number of places for fun and recreation are concentrated there,” he indicated.

In the same way, she explained that the majority of the visitors are students of legal age who must abide by the restrictions so as not to disturb order and so that they do not get out of control; To this end, the staff of the Municipal Civil Protection Department will participate in the different patrols on roads, beaches and recreational centers that will be implemented in collaboration with the General Directorate of Public Security, Preventive Police and Municipal Traffic, the Secretary of National Defense (SEDENA) and Secretary of the Navy (SEMAR), as well as at the central base that will be installed at the height of the Squid Roe restaurant and nightclub, where the emergency units will be concentrated.

Finally, she added that once these activities end on April 8, the Civil Protection team will begin work for the Easter celebrations, where the assistance of national tourism and local families predominates.