The Los Cabos Tourism Trust (FITURCA) is proud to announce that its digital ecosystem, Visita Los Cabos, has been honored with the Platinum Award in the Website Design category at the Hermes Creative Awards 2025, one of the most important international recognitions in digital communication and media.

"This award reflects Los Cabos' commitment to innovation and excellence in tourism promotion. Our digital platform is an open invitation for travelers from around the world to discover and plan their experience in a destination distinguished by its beauty, accessibility, and comprehensive offerings," said Rodrigo Esponda, General Manager of the Los Cabos Tourism Trust.

Earlier this year, Los Cabos unveiled the evolution of its digital ecosystem with an innovative leap into the metaverse. In collaboration with NOSTRA, a virtual museum was launched, comprised of four themed domes and a main hall, where visitors can explore the destination's cultural, natural, and culinary riches in an interactive and educational way.

The "Los Cabosverse" feature takes digital exploration to the next level, offering immersive virtual tours of luxury resorts, pristine beaches, and hidden gems. Accessible through both Oculus headsets and web browsers, this experience allows users to "visit" Los Cabos before booking, transforming inspiration into action.

The revamped Visita Los Cabos website represents a significant advancement in the way travelers plan their vacations, offering an immersive experience that combines the aesthetics of a digital magazine with intuitive and user-friendly navigation. More than a tourist information portal, the site has become a dynamic gateway that invites visitors to discover the magic of the destination, facilitating trip planning as an inspiring and entertaining experience.

Los Cabos has become the first destination in Mexico to prioritize digital accessibility through a strategic partnership with AudioEye, ensuring that people with disabilities can fully explore and enjoy the website's content. This initiative breaks down barriers and reaffirms Los Cabos' commitment to inclusion and universal hospitality.

The website integrates interactive tools such as real-time flight maps, 360-degree virtual tours, and traveler-generated content through the CrowdRiff platform, showcasing the authenticity and beauty of the destination from the perspective of its visitors. With millions of unique users already interacting with the platform, this digital experience is designed to elevate engagement and excitement about planning a trip to Los Cabos.

The eighth edition of the Los Cabos Paella Festival was officially announced at a press conference. This event has established itself as one of the destination's most important gastronomic and social celebrations.

Organized by the Los Cabos Rotary Club and supported by the 15th City Council of Los Cabos, this festival has a goal that transcends gastronomy: to raise funds for the Rotary Scholarship Program, which supports students at different educational levels in the region.

The festival will take place next Saturday, May 24th, starting at 2:00 PM, at the Hilton Los Cabos Hotel, which will host this culinary celebration for the third consecutive year. Admission is 1,300 pesos per person and includes a tasting of all participating paellas.

During the announcement, Ana Gabriela Navarro González, Municipal Director of Tourism, highlighted the importance of the event for the community, as it promotes local talent and creates educational opportunities for young people.

This year's event will feature 15 local chefs, 14 of whom will compete for the award for best paella. Attendees will enjoy a wide variety of interpretations of this iconic dish, each with its own unique style and flavor.

For more information about the event and to purchase tickets, the public is invited to visit the official website of the Los Cabos Rotary Club or call 624-160-1805.

The East Cape is once again highlighting its tourism dynamics with the announcement of a new luxury development.

Monterrey-based One Development Group will begin construction of a hotel under the Raffles brand, the Accor Group's highest category, joining an area already home to brands like Four Seasons and soon to receive an Amman hotel.

The announcement comes despite recent political tensions and outbreaks of violence, underscoring Los Cabos' strength as a high-end tourism investment destination.

During the Mexico Tourism Fair, held in Baja California, Rodrigo Esponda, director of the Los Cabos Tourism Trust (Fiturca), reported on more than 50 business meetings and presented the "Travelers Creating" guide, which promotes artistic and cultural experiences.

In line with the destination's luxury positioning, the Porsche brand will open a branch in Los Cabos, and to celebrate, it organized an art tour with designers traveling around the destination in their exclusive automobiles.

In a press conference, Grupo Aeroportuario del Pacífico (GAP) presented a detailed review of the performance of Los Cabos International Airport (SJD), highlighting its post-pandemic recovery, the challenges in commercial operations, and the ambitious expansion plans for the 2025-2029 period, with an investment of nearly 7 billion pesos, the largest in its history.

Air Traffic: Highlights and Shadows

Francisco Villaseñor Reyes, Director of Los Cabos International Airport, revealed that although the airport exceeded 51,000 commercial operations in 2023 (compared to 40,000 in 2019), it registered a 4.7% decrease in 2024 (49,000 operations). However, general aviation—key to this luxury destination—grew 9.6%, with 1,590 additional flights.

Volaris consolidated its position as the leading commercial operator (15.3% of traffic), displacing American Airlines (14.7%) and Viva Aerobus (12.6%). However, Volaris faced a 17.3% reduction in passengers (265,000 fewer) due to adjustments to its Airbus fleet, while airlines such as Viva and Alaska reported increases.

In the first quarter of 2025, a slight recovery was observed: Volaris grew 2.9%, although American Airlines reduced flights by 15%. The Canadian market, with airlines such as WestJet and Air Canada, is gaining importance, offsetting the departure of others such as Flair.

Passengers and Key Markets

In 2024, the airport handled 7.4 million passengers (3% fewer than in 2023). The domestic market represents 38.5% of the total, followed by the United States (4.9%) and Canada (4.9%). The Mexico City-Los Cabos route is the most in-demand (11% of traffic), while destinations like Vancouver are emerging strongly.

Million-dollar investment: Terminal 2 as the linchpin

The 2025-2029 master plan includes:

• A 37% square footage expansion of Terminal 2, which will accommodate all domestic traffic (currently in Terminal 1), unifying the travel experience.
• 7 new boarding gates (33% more) and self-service check-in technology.
• 52% more aprons and road reconfiguration to reduce congestion.
• A new VIP lounge and modernized baggage claim.

These works aim to increase capacity in response to a projected 10 million passengers annually, consolidating SJD as a tourist hub compared to competitors like Cancún and Puerto Vallarta.

Quality and sustainability

The airport maintains international standards:

• Certification in carbon footprint reduction and accessibility.
• 4.28/5 in satisfaction (according to ACI), with regional recognition.
• 84% of lost items returned in 2024, and unclaimed items were donated to local communities.

Challenges: Wildlife and Connectivity

The wildlife control program—within a 13-km radius—reported six bird strikes on aircraft in 2024, with no damage. Additionally, efforts are underway to attract new routes (e.g., Boston or Philadelphia), although it is acknowledged that projects such as the Condor flight (Germany) took years to materialize.

Los Cabos is undergoing an unprecedented transformation: while adjusting operations to market fluctuations, its commitment to infrastructure and service is shaping it as a benchmark in tourism aviation. With an economic impact of thousands of jobs and a passenger-centric vision, the airport looks to the future with an integrated terminal and cutting-edge technology.