The Oyster Festival comes to San José del Cabo with an unmissable celebration of seafood, food, and music. In collaboration with @amexoac, the Veleros Beach Club will host this unique culinary event.

Date: Saturday, April 19

Location: Veleros Beach Club, San José del Cabo

What to expect

The best oysters in Mexico: 10 oyster farms from different parts of the country will bring their best selection.

Guest Chefs: Renowned culinary talents such as Chris Domit (Taverna), Vanessa García (Baldío), Alexis Palacios (Oyster House), Alan Barajas & Angel Camarena (Veleros Beach Club), Carlos Medina (Hotel El Ganzo), Christian Herrera (Amexo), Daniel Lozano (Carbón Cabrón), David Fijardo (Acre), Erick Ull (Santoro), Javier Ornelas (Sabaku), Jonathan Olachea (Jazamango), José Luis Hinostroza (Arca/Hotel El Ganzo), Miguel Gómez (Chepis Lonchería), and Sergio de la Peña (Bajapón) will present innovative creations featuring oysters as the star ingredient. 🎶 Live music with Dr. Pretzel, DJ Puma, Emmë & Rosano, creating the perfect atmosphere for a day of gastronomy, sustainability, and community.

Tickets available now! Don't miss out on this unique experience.

This festival promises a fusion of flavors, music, and sustainability, celebrating the best of seafood cuisine in a spectacular setting. See you on the beach!

Los Cabos is world-renowned for its luxurious resorts, dreamy beaches, and vibrant nightlife. However, beyond conventional tourist destinations, there is a universe of history, tradition, and nature to discover in its rural communities. The "Rural Guide" to Los Cabos is an invitation to explore these corners that preserve the essence of Southern California.

Landscapes that Tell Stories

The rural communities of Los Cabos offer a unique natural setting. From the oases in the middle of the desert to the imposing mountains of the Sierra de la Laguna, every corner hides a piece of history. In San José del Cabo, for example, you will find the cave paintings of "Las Manitas en Santa Anita," a testament to the region's first settlers. Meanwhile, the Santiago district is home to the ancient Mission of Santiago de los Coras Aiñiní, built in the 18th century.

Ranch Life: An Authentic Experience

The region's ranches allow visitors to experience the Southern California ranching tradition up close. At Rancho Costa Azul, for example, artisanal cheeses and other cheeses derived from goat's milk are produced, while at Rancho El Refugio, visitors can learn about medicinal plants used for generations. These spaces not only offer a unique tourist experience but also promote responsible consumption and environmental conservation.

Adventure Tourism and Contact with Nature

For adrenaline lovers, rural Los Cabos offers off-road routes in Migriño, mountain biking in Miraflores, and hiking in the Sierra de la Laguna. Whale watching and birdwatching in the San José del Cabo Estuary stand out as unparalleled experiences for travelers interested in biodiversity.

Gastronomy and Traditional Crafts

South Californian culture is reflected in its gastronomy and traditional crafts. In communities like La Candelaria and Miraflores, saddlery and the artisanal production of cheese and machaca are still prevalent. Festivals like the Pitaya Fair in Miraflores or the Machaca, Cheese, and Chorizo ​​Festival in San Antonio are an opportunity to sample the best of the regional cuisine.

The Future of Rural Tourism in Los Cabos

As tourism in Los Cabos continues to diversify, the importance of its rural communities becomes ever more evident. Promoting these experiences not only drives local economic development but also allows visitors to experience a more authentic and sustainable side of the destination.

The "Rural Guide" is more than a catalog of destinations; it is an invitation to discover the cultural and historical richness of Baja California Sur, demonstrating that Los Cabos is much more than sun and sand. Delving into its rural communities means rediscovering the essence of the region and experiencing an unforgettable experience.

Mexico continues to be one of the favorite destinations for Colombians, who find its culture, history and traditions a special attraction. Within this panorama, Los Cabos has established itself as a different and ideal option for those travelers looking for authentic, sophisticated experiences connected to nature, well-being and gastronomy.

In 2024, a total of 7,462 Colombians visited Los Cabos, reflecting the destination's sustained growth in this market. Recognizing the importance of strengthening this relationship, the Los Cabos Tourism Trust (FITURCA) and leading companies in the destination, such as Mexico Grand Hotels, Solmar, Royal Solaris and Cactus Tours, actively participated in the ANATO 2025 Tourism Showcase, the most prominent event in the sector in Colombia.

During this meeting, various key actions were carried out. Among them, the training of 50 specialized travel agents stood out, who strengthened their knowledge about the offer of Los Cabos, highlighting the unique experiences that the destination provides. In addition, more than 25 strategic meetings were held with tour operators, travel agencies and airlines to consolidate alliances and explore new opportunities.

"Colombia is a key market for us, and at ANATO 2025 we work to strengthen connections with strategic partners so that more Colombian travelers discover everything that Los Cabos has to offer," said Rodrigo Esponda, General Director of FITURCA.

Los Cabos is not only distinguished by its natural beauty and exclusivity, but by an offer of experiences that combine luxury, adventure, culture and gastronomy. Its recognition in the Michelin Guide, along with international events such as the ATP 250, the PGA Tour, Los Cabos Open Surf and the Bisbee's Tournament, reflect the dynamism and diversity of the destination.

More than a tourist destination, Los Cabos offers a different way of getting to know Mexico, designed for those Colombian travelers looking for memorable experiences in an incomparable setting.

German tourists stay in Los Cabos for 11 days on average, with an estimated expenditure of $55,490 pesos per person.

The flow of European tourists has produced an economic spillover that exceeds 360 million pesos.

FITURCA participated in more than 60 strategic meetings during ITB Berlin.

Los Cabos continues to consolidate itself as a key destination for European tourism, driven by a notable growth in the German market. The direct flight of Condor Airlines from Frankfurt has significantly strengthened the presence of the destination in Germany and other strategic markets on the continent.

European tourists, especially Germans, are distinguished by their long average stay of 11 days in the region and a considerable expenditure of $55,490 pesos per person during their visit. The unique combination of desert, ocean and mountains in Los Cabos is the main attraction for European travelers, who seek authentic experiences and a deep connection with nature.

Since November 2024, the influx of European tourists has generated an economic impact of more than 360 million pesos, reinforcing Los Cabos and Baja California Sur as a high-value tourism destination for travelers seeking luxury, adventure and immersive experiences.

Since the inauguration of the direct Condor Airlines route between Frankfurt and Los Cabos, demand has been remarkable. The first season, which runs from November 3, 2024 to April 27, 2025, has registered more than 13,000 seats sold on the route. In addition, this connection not only attracts passengers from Germany, but also offers strategic connections from key markets such as Italy, Switzerland, France, Austria, Poland, Spain and the United Kingdom, among others. The second season is scheduled to begin on November 3, 2025 and conclude on April 10, 2026, reflecting the growing popularity of Los Cabos as a tourist destination among European travelers.

Promotion of Los Cabos at ITB Berlin

As part of its positioning strategy in Europe, Los Cabos had a prominent participation in ITB Berlin, one of the most important tourism fairs in the world. Before the official start of the event, the destination was part of an exclusive meeting of the Unique organization, where it presented its offer to 25 travel advisors from the luxury segment, being the only destination from Mexico and Latin America at the meeting.

During ITB, more than 45 meetings were held with key business partners and 13 meetings with the media, exploring opportunities for collaboration and media coverage. In addition, Los Cabos participated in an exclusive event, where it met with the main media in the sector. These meetings were fundamental to strengthen the presence of the destination in the German market, establish new alliances and plan future synergies.

Additionally, within the framework of ITB Berlin, Los Cabos organized an exclusive event with the participation of business partners, media and tourism service providers. This meeting served as a key platform to present the nature and adventure offer of the destination. Nautilus, one of the leading adventure tourism operators, presented unique experiences such as glamping, aquatic safaris and encounters with the biodiversity of the Sea of ​​Cortez, highlighting Los Cabos' commitment to responsible exploration and conservation.

Renowned brands from the sector participated in these activities, including Grupo Solmar, Marquis, Le Blanc, México Planners, Sunrider and Nautilus, who exhibited their tourism offering.

With an unmatched combination of nature, adventure and exclusivity, Los Cabos continues to consolidate itself as a first-class destination for European tourism. The connection with Frankfurt, the growth in demand and the preference of the German market for immersive and high-level experiences reinforce its position as one of the most attractive destinations in Latin America for international travelers.